Interactive TV News Round-Up (VII): Time Warner Cable, Tremor Video, Viacom, Cablevision

--Time Warner Cable to Launch African-American-Targeted Talk Show on VOD
--Tremor Video Claims Success for Interactive Video Ad for Nokia E7
--Viacom Sues Cablevision over iPad Live Streaming App
Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format: Time Warner Cable has announced the winners of a three-month-long contest to find on-air talent for "Born to Shine," a talk show that is targeted at African-Americans and that it plans to launch this fall on its VOD platform. The UK branch of online video advertising network provider, Tremor Video (formerly...

Citing Higher Viewer Engagement on Android, MobiTV Announces Expansion to More Android Devices

--Company Says Android Users Watch 23% More Minutes per User than Users on Other Mobile OS's
Mobile TV specialist, MobiTV , which recently announced that the iPhone version of its live TV and VOD service has surpassed a million downloads since its launch in April (note: the company claims to have around 10 million subscribers), said Tuesday that it is expanding its service to more Android-based smartphones. The service is currently available on the Android-based Sprint EVO and HTC Hero devices, as well as on the AT&T Motorola Backflip: MobiTV says...

MIPS Technologies Seeking to Bring Android into the Digital Home (Set-Top Boxes, Digital TV's, etc.)

--Makes Source Code Publicly Available, Launches Early Access Program
MIPS Technologies , a company which, among other things, provides processors for home entertainment devices, announced this week that it has met what it describes as a "key milestone" in its ongoing efforts to drive the Android platform beyond mobile handsets: two months after announcing its port of the Android platform to the MIPS Architecture, the company says it is making the source code publicly available. It has also launched an Early Access Program for...

PhonepayPlus Announces First Companies Permitted to Offer Phone-Paid ITV

PhonepayPlus (formerly ICSTIS), the organization that regulates phone-paid services (including fixed-line and mobile-based interactive/participation TV services) in the UK, has announced the first companies to be granted permission to offer phone-paid interactive TV services, following the UK's participation TV scandal. In February, UK communications regulator, Ofcom, announced that it would amend TV broadcasting licenses to make licensees directly accountable for phone-paid services in programs; because broadcasters typically rely on their telecom service provider to ensure...