Rovi Targets Connected TVs in Advertising Trial

--By Steve Donohue Rovi is beginning to test ways to sell advertising on broadband connected TVs from Samsung and other consumer electronics manufacturers. The interactive program guide vendor announced Tuesday that it had signed Carnival Cruise Lines and clients of interactive TV ad agency BrightLine to participate in a trial that it will run in North America. It also plans to conduct trials in the United Kingdom and Canada during the second half of 2011...

Qoof Launches Platform-Independent, In-Video Interactive Advertising App Technology

New York-based interactive video technology provider, Qoof , last week announced the launch of its in-video advertising app platform. According to the company, the platform lets advertisers easily insert custom applications into existing video assets, and allows these in-video apps to be distributed across third-party players and multiscreen advertising platforms, including on Web sites, affiliate networks, ad networks, social media outlets and social gaming locations.

Qoof provides advertisers that use the new...

sofatronic to Unveil New Interactive TV Solutions, iTV Kaleidoscope and iTV Dashboard, at Cable Show

--Claims iTV Kaleidoscope Allows Even Novices to Build Complex Applications
sofatronic , a Hamburg, Germany-based company that specializes in Java-based interactive video technologies (Blu-ray Disc, tru2way, MHP), contacted [itvt] Wednesday to let us know about its plans for next month's NCTA Cable Show in Los Angeles (May 11th-13th).

The company plans to demo its new interactive TV platform, iTV Kaleidoscope , which it says includes a range of products that enable broadcasters, MSO's advertising agencies and developers to create, manage and deliver...

Zodiac PowerUp 2.5 Enables Interaction between Cable Set-Tops and Mobile and Internet Devices

Interactive TV software developer, Zodiac Interactive (note: the company's EBIF user agent is being deployed by MSO Cablevision-- see the article published on, November 5th ), on Monday unveiled the latest version (2.5) of its PowerUp ITV framework , a cross-platform software that the company bills as unifying and enabling advanced interactive TV applications across multiple set-tops, including legacy boxes.

According to the company, PowerUp 2.5--which it says is available as...

Pace to Incorporate Rovi's Connected Platform Solution into Set-Tops for US, Canada, Latin America

Rovi (formerly Macrovision--for more on the company's name change and the repositioning it heralds, see the interview with Rovi chief evangelist, Richard Bullwinkle, that was published on, July 16th ) announced Monday that UK-based set-top box vendor, Pace, is using the Rovi Connected Platform solution in "next-generation" set-top boxes targeted at cable operators and other service providers in the US, Canada and Latin America. Rovi bills the Connected Platform as designed to help CE...

Brightcove Launches New Version of its Platform, Brightcove 3

--Forms "Brightcove Alliance"
--Closes Down its Free Service, the Brightcove Network
--Cuts Workforce by 15%
--Secures New Deals with AOL, Conde Nast, MTV Italia Broadband video publishing solutions provider, Brightcove, has launched a new version of its platform which it bills as "address[ing] the new reality of pervasive video on the Web." According to the company, Brightcove 3, as the new version is called, is an open platform designed for easy integration...