PointRoll

Interactive TV Headlines Round-Up (IV): PointRoll, Quickflix, LG, RGB Networks, DTS, SPB TV, Second Screen at Super Bowl, thePlatform, ThinkAnalytics, Comcast RDK, Tivli

As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for several weeks, because our editorial team was working on TVOT NYC Intensive 2012 and then taking a post-event break. In order to catch up with the news we missed during that period--as well as the huge volume of news generated earlier this month by CES 2013--we are covering stories in headlines/round-up format (note: we have marked older stories with the...

Interactive TV News Round-Up (V): PointRoll, SeaChange, On Demand Group, Melita

--PointRoll Study Finds Interactive Video Advertising More Effective
--SeaChange Appoints New CFO
--SeaChange's On Demand Group Trumpets Success of Melita's VOD Service
Due to the large volume of news generated by last week's 2012 International Consumer Electronics Show (CES), we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several more days to process all the news from the show: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with...

Interactive TV News Round-Up (V): Tremor Video, PointRoll, Wall Street Journal

--Interactive Video Advertising Specialist, Tremor Video, Raises $37 Million
--Tremor, PointRoll Partner to Deliver Locally Targeted Dynamic Video Advertising "on a National Level"
--Wall Street Journal Launches Interactive Video App for Connected TV's, STB's, iPad
Due to the large volume of news generated by the IFA, IBC and CEDIA trade shows--and because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 --we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several more days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you...

News Round-Up

--Three New EBIF Tutorials Available on OEDN's Web Site
--Leslie Ellis Wins 2010 Women in Technology Award
--EchoStar to Launch "Slingloaded" DVR for UK's Freesat Platform
--never.no Powers Interactive Ad Campaign for Diesel
--PointRoll, Oddcast in Augmented Reality Partnership
--Rentrak Says Deal with Experian Will Enable Advertisers to Better Target TV Viewers
Here is a round-up of some other interactive TV-related stories that we didn't have room for in this issue: OEDN (note: the name is an acronym for "OCAP/EBIF Developer Network"), an organization which is attempting to drive application development efforts using the US cable industry's OCAP/tru2way and EBIF middleware standards and whose backers include Time Warner Cable, Cablevision, Charter and Bright House, has published three downloadable EBIF tutorials on its Web site , which it...

Adobe Says Multiple Companies Supporting its New Framework for Building Media Players

Adobe announced Wednesday that over 20 companies are "embracing" its recently announced open framework for building media players (note: for more on the new framework, see the article posted on itvt.com April 21st ). The company bills the framework, code-named "Strobe," as helping establish an open industry standard for media players and as offering production-ready software components to streamline the development of custom media players, thus reducing the time content publishers spend creating their own...