Publicis

Interactive TV Headlines Round-Up 10/6/15 (VII): Verizon go90, New Form Digital, Publicis, Viamedia, Vubiquity, Watchup, Watchwith, Wurl, Xstream, You.i TV, YouNow, YouTube, YuMe, Kaltura

Because the [itvt] editorial team has been busy working on TVOT NYC 2015 (December 3rd at the SVA Theatre in New York City-- purchase your Fall Discount tickets here! ), we are covering stories in this issue in headlines/round-up format: Verizon Launches its "Mobile-First," Millennial-Targeted OTT Service, go90 New Form Digital to Launch 6 Original, Scripted, 12-Episode Series on Verizon go90 over Coming Year Deal with AOL Gives Publicis Groupe First Access to Advertising Inventory...

Interactive TV Headlines Round-Up (VI): Pereira & O'Dell, Intel, Toshiba, Publicis, Omnicom, Qwilt, Verimatrix, S3 Group, Samsung, LG, Sony, Showtime, Sky, Roku, Channel 5, Toon Goggles, Sling Media

As most of our readers are probably aware, [itvt]'s news reporting was on hiatus for several weeks, because our editorial team was working on TVOT 2013 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to catch...

Microsoft, Publicis in Broad Agreement to Collaborate on Advanced Advertising

--Agreement Will See Publicis Using the Admira Platform of Microsoft-Subsidiary, Navic
Microsoft and advertising/communications giant, Publicis Groupe , last week announced a broad agreement to cooperate closely on three advertising-related "core objectives" that they say have been "enabled by the emergence of the digital media world." The "core objectives" center on content, performance and audience respectively. According to the companies, their collaboration on content will see them focusing on "the creation, production and distribution of programming, across the wide array of capabilities, tools and services on...