QR Code

Interactive TV News Round-Up (IV): HSN, Intel, Intrasonics, Ball State University

--HSN Enables Second-Screen tCommerce via QR Codes
--Intel to Close its Digital Home Group
--ACR-Based Interactive TV Company, Intrasonics, Launches SDK
--Ball State University Center for Media and Design in ACR Partnership with Intrasonics
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 , we are covering stories in this issue in round-up/summary format. Multiplatform retailer, HSN (which has a history of pioneering interactive TV/tcommerce in the US), debuted Quick Response (QR) codes as a tcommerce mechanism on its HSN HD channel during its recent Innovation Weekend (October 7th-10th). "Reaffirming its position as a leader in transactional innovation, HSN will be the first ever retailer...