Video Blog: "Social Drafting Off TV Dollars," by Ashley Swartz, Founder of Furious Minds

[itvt] is pleased to present " Social Drafting Off TV Dollars ," a new video blog from Ashley Swartz , founder of Furious Minds . The blog sees Swartz explaining how emerging media channels like social are trying to find a viable revenue stream in advertising, and resorting to "drafting" off larger established media such as TV.

Interactive TV News Round-Up (III): easeltv, Virgin Media, TiVo, Microsoft Xbox 360, Nielsen

--easeltv Tapped to Expand Apps Library for Virgin Media's TiVo-Powered Hybrid-TV Service
--Microsoft Significantly Expands its TV Offering for Xbox 360
--Nielsen/NM Incite Study Finds Correlation between Social Media "Buzz" and TV Ratings
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 , we are covering stories in this issue in round-up/summary format. Connected-TV apps developer, easeltv, says that it has extended its partnership with Virgin Media that sees it developing apps for the latter's TiVo-powered hybrid-TV service. "easeltv has already developed a core framework application which Virgin Media has adapted to create apps to promote the launch of the latest 'Harry Potter' movie,...

New Ratings Consortium Formed to Measure Cross-Platform Viewing

The Financial Times reported Thursday that a group of US companies has formed a TV/video ratings consortium to challenge Nielsen . Participants in the consortium which, according to the article, will be operational next month, include media companies, NBC Universal, News Corp, Time Warner, CBS, Viacom, Discovery, and Disney ; media agencies, GroupM and Starcom MediaVest ; and advertisers, Procter & Gamble, AT&T (the largest and third-largest US advertiser respectively) and Unilever . The consortium...

TiVo Enhances StopWatch Ratings Service with New "Pure Program Ratings" Metric

--Makes It Possible to See Percentage of Viewers Lost During Commercial Breaks
TiVo announced last week that its StopWatch ratings service (collects anonymous second-by-second audience research data from TiVo boxes) is now offering a new metric that it calls Pure Program Ratings. The metric, which TiVo says is derived using the number of TiVo subscribers viewing a program in live- or timeshifted mode, excluding the commercials, is designed to calculate the total potential audience for commercials during a given program. While "current industry services" measure a program's...