Red Bull

Interactive TV News Round-Up (V): ITV, Apple, NBCUniversal, Google, comScore, Red Bull

--ITV Denies Warning Apple against Using "iTV" Brand for its Rumored Connected-TV Set
--NBCU Taps Google, comScore for Single-Source Cross-Platform Measurement of Olympics Viewing
--Red Bull Eyes Connected TV
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format. UK commercial terrestrial broadcaster, ITV (whose name stands for Independent Television Network ), is denying a report in the Daily Telegraph (see the article published on itvt.com, February 12th) that it recently warned Apple against using the brand, "iTV," for its long-rumored connected-TV set. NBCUniversal on Monday unveiled its plans...

Interactive TV News Round-Up (V): Rovi, BT, Red Bull, Honda, Ladbrokes, Mini, Decipher, Pace

--BT, Red Bull TV, Honda, Ladbrokes Join Rovi's Smart TV Advertising Program
--Rovi Launches Smart TV Advertising Program in Germany, Releases UK Smart TV Ad Study Findings
--Rovi, Pace Team to Develop Hybrid IP Solution for TV Service Providers
Because the [itvt] editorial team has a backlog of news to cover following TVOT NYC Intensive 2011 and our post-event vacation, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue,...