--ITV Denies Warning Apple against Using "iTV" Brand for its Rumored Connected-TV Set
--NBCU Taps Google, comScore for Single-Source Cross-Platform Measurement of Olympics Viewing
--Red Bull Eyes Connected TV
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012, we are covering stories in this issue in round-up/summary format. UK commercial terrestrial broadcaster, ITV (whose name stands for Independent Television Network ), is denying a report in the Daily Telegraph (see the article published on itvt.com, February 12th) that it recently warned Apple against using the brand, "iTV," for its long-rumored connected-TV set. NBCUniversal on Monday unveiled its plans...