Red Button

Launch of Freeview HD to Result in Reduction in Red Button Interactive TV Services

--Freeview Viewers Will Lose Access to BBC News Multiscreen, October 27th
The BBC announced Tuesday that, due to its commitment to launching HD broadcast channels on the UK's free-to-air digital terrestrial platform, Freeview , which involves rearranging the existing SD channels on that platform, it will have to switch off two (including channel 302) of the three interactive streams it uses on Freeview to deliver red-button content. The switch-off, which is scheduled to take place October 27th, means that Freeview viewers will no longer be able...

BBC Unveils Revamped Red-Button Interactive TV Service for Children's Channel, CBeebies

--Corporation also Launches Audio-Described Programming on the BBC iPlayer
In a posting on the BBC Red Button team's Press Red blog last week, Damian Vicary, interactive TV producer for BBC Children's, announced the launch of a revamped red-button interactive TV service for CBeebies, the BBC's digital channel for children six and under. Among other things, the new version of the service (which is accessed by pressing red while watching CBeebies) features: A new look that highlights the channel's various characters. "We realize that for...

New Interview with BBC Red Button Chief, John Denton

--Plus iCueTV Founder and President, Michael Huegel, Explains Interactive TV Commerce
[itvt] has just published an in-depth audio interview with the BBC's mana ging editor of TV platforms, John Denton , the executive who leads the team responsible for the BBC 's highly popular (an average of around 11 million viewers access it each week) Red Button interactive TV service. Topics discussed include red-button interactive TV projects that Denton and his team are currently working on; which kinds of red-button interactive TV applications and programming have...

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