RFI

Interactive TV News Round-Up (II): Cablevision, Canoe, chumby, Pace, Comcast

--Cablevision Launches, Claims Success for, Optimum Select RFI with Email Fulfillment
--Canoe Ventures Unveils ExpandTV, a New Consumer-Facing Brand for Interactive Ads and Programs
--chumby, Pace Team to Demo chumby Apps on Pace Set-Top Boxes
--Comcast to Unveil "Next-Generation Xfinity TV Experience" This Thursday
Due to the large volume of news being generated this week by the Cable Show, we are covering today's stories in abbreviated round-up/summary form: Cablevision has announced the launch of Optimum Select RFI with Email Fulfillment, an interactive TV advertising format that allows viewers to "opt-in and engage directly with advertisers through a few clicks of the remote to request more information via email from a 30-second spot." According to the MSO, which launched its...

AMC Pitching Advertisers on Canoe- and Cablevision-Powered RFI Interactive TV Ads

--Wrigley Using Canoe-Powered ITV Ads to Offer Free Samples of Orbit Gum
MediaPost's David Goetzl and Joe Mandese have obtained a document from cable channel, AMC , that casts some light on how the channel is marketing to advertisers the RFI (request-for-information) interactive TV advertising capabilities that Canoe Ventures , the company tasked with implementing the US cable industry's plans for interactive and addressable advertising, recently began rolling out in EBIF-enabled Comcast and Time Warner Cable systems (see the article published on itvt.com, June 28th).
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News Round-Up (I): BBC Trust-Project Canvas, "Doctor Who," Canoe Ventures

--Trust Approves BBC's Participation in Project Canvas
--First "Interactive Episode" of BBC's "Doctor Who" Proves Successful
--Canoe Ventures Launches Interactive TV RFI Advertising on Comcast, Time Warner Cable
Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We apologize for any inconvenience to our readers. We will resume our regular format and publishing schedule tomorrow (Tuesday). The BBC 's governing body, the BBC Trust , has approved the corporation's participation in Project Canvas , an initiative that sees 1) the BBC and the UK's other public-service broadcasters, ITV, Channel...

News Round-Up (III)

--Cox Unveils Cisco/tru2way-Powered "Plus Package," Featuring Frog-Designed/NDS-Built "Trio" Guide
--DISH Network, Univision Partner on National RFI Interactive TV Advertising Product
--DVB Completes First Live Transmission Using New DVB-C2 Standard
--Ensequence Partners with Softel, S&T, VDS to Offer Single-Source Interactive TV Platform
The [itvt] editorial team is currently on the road, so we are covering today's stories in round-up/summary form. We apologize in advance for any inconvenience to our readers. Cox Communications has announced a new "TV experience," called the Plus Package, that is based on tru2way-powered Cisco 8642 HD/DVR and 1642 HD receivers. While the new offering features, among other things, whole-home DVR functionality and an expanded line-up of HD channels, what Cox calls its "crown...

Canoe Begins Trial of RFI Interactive TV Advertising, Pushes Back Commercial Launch until Spring

--Cablevision Lets Viewers Bookmark Movie Trailer via Optimum Select
Canoe Ventures , the company tasked with implementing the US cable industry's plans for interactive and addressable advertising (note: its backers are Comcast, Time Warner Cable, Cox, Charter, Cablevision and Bright House), plans to commercially launch an EBIF-based Request for Information (RFI) interactive TV advertising product in the spring, and began a trial of RFI interactive TV advertising with a network partner in the fourth quarter of 2009, the company's senior director of marketing communications,...