RFI advertising

Canoe: Most Popular RFI Ad Campaigns Have Achieved Interaction Rate of 1%

-- Study Finds RFI Ads Create Increased Brand Awareness Even if Viewer Doesn't Interact
While Canoe Ventures says the most popular interactive ad campaigns that have run in the last year on national cable networks have achieved interaction rates of nearly 1 percent, studies it commissioned found that RFI (request for information) ads drive increased brand awareness, even if viewers don't use remote controls to interact with ads. At the TVOT NYC Intensive Monday, Canoe released the results of a series of studies that measured brand awareness from groups...