Rick Howe

Televisionation: Friday Fireside: Evan Tracey of NMRPP in Conversation with The iTV Doctor

http://tvotshow.com - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Today the Friday Fireside, brought to you by Centriply , welcomes Evan Tracey, SVP for the GOP’s political ad agency , National Media Research, Planning & Placement (NMRPP) . Evan provides, in a 14-minute chat, critical guidance for Q3 and Q4 2020 advertising. The compressed political ad spend is going to come to market exactly...

[itvt] Column: The iTV Doctor Is In! Actually, It's Not OTT; It's Television

Dear Readers : The television and entertainment industry is flush with news and opinion stories appearing daily, often hourly, on OTT and its impact on the business. Today I'm going to dispense with the Over The Top (OTT) label and call it for what it really is: Television. Witness some of the recent announcements and trends:

[itvt] Column: The iTV Doctor Is In!: "If You Build It, They Will Come." And then They Will Go

We have just announced the Schedule of Sessions for TVOT 2015 (June 23rd-24th in the Golden Gate Club of the Presidio of San Francisco). Click here to view it. Dear Readers :

[itvt] Column: The iTV Doctor Is In! It's Time to Get in the OTT Game

Dear iTV Doctor : I need your help. I'm watching my competitors launch direct-to-consumer channels online. I have a library of content just sitting around gathering dust. And my ad revenues are shrinking as viewers are cutting the cords with my distribution partners. The old business models just don't work anymore. Lagging in Los Angeles. Dear Lagging :

[itvt] Column: The iTV Doctor Is In! Multi-Sourced Content Curation from aioTV

Dear Readers : I was talking to a senior programming exec. from one of the network families the other day, and he was bemoaning the disconnect between his enormous library of content, and his ability to monetize it. He said, "I'm like an independent farmer--land rich and cash poor. I have a gigantic library of content, and the only way I can make money is to license it through the cable and satellite guys. But they're only using a fraction of what I've got. Something has to change."

The iTV Doctor Is In! Can TabletTV Save Broadcast Television?

Dear Readers : It was 1984, and I had just purchased a Honda Civic Wagon (which looked kinda like a tiny space shuttle). The dealer had a promotion which added a brand new, snazzy Sony Watchman TV: GIANT 2" black-and-white screen, and could receive all broadcast stations in a handy pocket-sized battery-powered unit.

The iTV Doctor Is In! Nomi, Zappos, NYU & OTT

Dear Readers : We've been talking about OTT and The Virtual MSO for months now. I've published a few columns on the subject, and moderated three panels in New York. And we have one more OTT panel coming up, at TV of Tomorrow NYC on December 9th . Here's a link to the schedule: http://thetvoftomorrowshow.com/announcing-schedule-sessions-tvot-nyc-2014

The iTV Doctor Is In! The Shade Tree Mechanic Goes Over the Top

Dear Readers : My father was a brilliant chemical and mechanical engineer. When he bought a new 1964 Pontiac GTO, he was so curious about the engine that he took it apart and laid the pieces out on the garage floor. And when he put it back together, he didn't have any parts left over (a skill I never mastered...). But one thing Dad always talked about was the primary operating philosophy of the Shade Tree Mechanic: "If it ain't broke, don't fix it." And for all of his life, and for most of mine, that philosophy has worked. Until now.

The iTV Doctor Is In! Scene-by-Scene TV Metadata and Metacontent

Dear Readers : We all talk (some of us more than others, according to my wife), and most of us listen (same comment applies…). And in the advanced television business LISTENING to video turns out to be particularly challenging. Automatic Content Recognition companies have sprung up and then sprung leaks. Their core business has been somewhat commoditized, and everybody is looking for enhancements to improve accuracy.

The iTV Doctor Is In! Solving the Social TV Space/Time Continuum

Dear Readers : Television is changing, and it will never be the same again (how many times have we heard THAT?). But this time it might be real. By the end of the year we expect to see two or three major distributors offering some form of virtual MSO subscription service: Dish Network, with their ABC/Disney/ESPN package; Verizon, powered by Intel's OnCue platform; and one other--possibly Comcast. Consumers will watch programming on basically anything with a flat glass screen, and they'll use cable, satellite, telco, Netflix, Amazon, Hulu and many more. The mind boggles.