ROI

New Interview with Jane Clarke, Managing Director of the Coalition for Innovative Media Measurement (CIMM)

Itvt-Interview-CIMM-JaneClarke-2011-final by itvt [itvt] has just published an interview with Jane Clarke , general manager of the Coalition for Innovative Media Measurement (CIMM), a group that is backed by a number of TV programmers, media agencies and advertisers (its members include AT&T, Belo, CBS, Carat USA, Comcast, ConAgra, Discovery Communications, Gannett, GroupM, Hearst, Interpublic Group's Mediabrands, Microsoft, NBC Universal, News Corp., Omnicom Media Group, P&G, PepsiCo, Publicis Groupe, Scripps Networks, Time Warner, Unilever, Viacom and...

New Interview with Freewheel.tv's Doug Knopper, New iTV Doctor Column and New Blog Posts

--Topics Include Managing Online Video Ad Inventory, Cross-Platform ITV Development, ITV on CI+
[itvt] has just published an in-depth interview with Doug Knopper , co-founder and co-CEO of Freewheel.tv , a provider of solutions for managing broadband video ad inventory. Knopper discusses, among other things, the solutions and services offered by his company; and how the company is evolving its offerings to meet the needs of an increasingly complex video advertising ecosystem. We have also just published the latest edition of Rick Howe 's column , The iTV...