SCTE-130

MONKEYmedia Awarded "Telescopic Advertising" Patent by USPTO

--Says its Patent Portfolio's Claims Are Essential to Blu-ray, tru2way, SCTE-130 and Other Technologies
MONKEYmedia --a company which holds a portfolio of patents that it says include "claims directed towards telescopic video-on-demand (VOD) and other enhanced viewing experiences," and that it claims "are essential to the practice of various industry-governed standards such as DVD-Video, Blu-ray and tru2way (e.g. Enhanced TV/EBIF and SCTE-130)" (note: the company has launched a "SeamlessTV Partner Program" for licensing those patents, and, back in 2006, announced that it had succeeded in convincing Microsoft to enter...

CableLabs Trumpets Success of Advanced Advertising Interop Event

--Event Sought to Prove Interoperability of SCTE-130 Interfaces, Develop Profiles for SCTE-130 and SaFI
US cable-industry research, development and standardization body, CableLabs , is trumpeting the success of an Advanced Advertising Interop event it held, June 14th-18th, to prove interoperability, based on the SCTE-130 standard, across a number of advertising interfaces. The weeklong event was organized in partnership with SCTE DVS/Working Group 5, the SCTE committee charged with working on advanced advertising, and with Canoe Ventures, the company tasked with implementing the US cable industry's plans for interactive and...

ActiveVideo Networks, This Technology Team on Dynamic Advertising Solution for "iVOD"

--Solution Enables Dynamic Mid-Roll Ad Replacements, Including Ad Content from the Web
--ActiveVideo also Unveils Social TV and iPad Apps
Cloud-based interactive TV specialist, ActiveVideo Networks , and advanced advertising technology provider, This Technology , on Wednesday announced a joint initiative that they say will enable cable operators and programmers to improve monetization of and control over advanced VOD advertising. According to ActiveVideo, the initiative will "help grow the iVOD category" (note: for more on ActiveVideo's "iVOD" concept, see the article published on itvt.com, May 12th ).

The companies say that the initiative will...

Concurrent Teams with BIAP, Invidi, This Technology for ITV Advertising

Adds Tiered Asset Management to its MediaHawk Video Servers
Concurrent says it has successfully integrated its Myriad line of advance advertising products with systems from BIAP, Invidi and This Technology, in order to develop advanced advertising solutions based on the SCTE-130 and EBIF standards. The four companies, which are currently working on solutions that enable such advanced advertising functionality as targeted VOD ad insertion, bumpering, telescoping and reporting, say that over the coming year they will collaborate on product interoperability and integration, and pursue...