Simulmedia

Interactive TV Headlines Round-Up (II): Ooyala, Petry Media, TV Ad Works, Simulmedia, FourthWall Media, Syfy, TiVo, TRA, Tribune Media Services, DirecTV Latin America, wywy, Idioma

As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for a few weeks, because our editorial team was working on the TV of Tomorrow Show and then taking a post-event break. We are covering the news we have missed via a series of headline round-ups, and will then resume daily news production. We expect it will take us a few more days to catch up with all recent developments, so...

Interactive TV News Round-Up (V): SeaChange, Flashlight Engineering, SecondScreen Networks, Smokebomb Entertainment, Simulmedia, Nielsen, Softel, ThinkAnalytics

As most of you are probably aware, [itvt]'s daily news reporting has been on hiatus for the past few weeks, because our editorial team has been working on the TV of Tomorrow Show and then taking a post-event break. We plan to cover the news we have missed via a series of headline round-ups, and then to resume daily news production. We expect it will take us a couple of weeks to catch up with...

Interactive TV Headlines Round-Up (VI): Sigma Designs, Trident, Simulmedia, SocialGuide, Univision, Sub Focus, Synacor, Carbyn, Telus, Time Warner Cable, TiVo, Comcast

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show , as well as moving to a new office (note: our new mailing address is 1274 35th Avenue, San Francisco, CA 94122), we are covering stories in this issue as a series of headline round-ups with hyperlinks to press releases and other news sources. Sigma Designs Completes Purchase of Trident 's Digital TV Unit, Appoints New GM Targeted Advertising Company,...

Data, Targeting and Messaging at TVOT NYC Intensive

[itvt] is pleased to present an AUDIO RECORDING of " The Recursive Ménage à Trois: Data, Targeting and Messaging ," a panel session at TVOT NYC Intensive .

The panelists for the session were: Seth Haberman , CEO, Visible World (moderator) Lawrence Kimmel , CEO, Direct Marketing Association Dave Morgan , CEO, Simulmedia Bruce Nelson , vice chairman, Omnicom Group William Nowacki , managing partner and lead principal, Opera Analytics Ed Swindler...

Simulmedia to Use TiVo Set-Top Data to Improve Effectiveness of TV Program Promotions

TiVo said last week that Simulmedia , a New York-based marketing company that bills itself as delivering incremental viewership to TV programs through data-driven program promotion, has licensed its second-by-second set-top box data, in order to help TV networks to build audiences for their programs through more effective and targeted use of on-air promotion. Financial terms of the deal were not disclosed.

According to TiVo, the deal will see Simulmedia using anonymous...

News Round-Up

--Cooliris Updates Cooliris Express and its Embeddable Cooliris Wall
--FCC Moves Closer to Network-Agnostic Gateways
--UK Broadcaster ITN Launches Fashion-Themed iPhone App
--Simulmedia Raises $8 Million in Series B Funding
--Sony to Offer MLB.TV on PlayStation3
Here is a round-up of some other recent interactive TV-related stories that we didn't have room for in this issue: Visual navigation specialist, Cooliris , has announced various updates for its Cooliris Express tool and the embeddable Cooliris Wall. The FCC on Wednesday voted in favor of items that could move the pay-TV industry towards a new breed of network-agnostic gateway adapters in the long term, while addressing some of the problems with CableCARD in...

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