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BBC Unveils its Red-Button Interactive TV Schedule for the Coming Weeks

--Taps TV Chef for Primetime BBC iPlayer Marketing Campaign
The BBC announced Friday the line-up of content that will be available through its red-button interactive TV service for the next two weeks (and beyond). Here are the highlights: From 7.55PM on August 14th, Following BBC One Northern Ireland's live linear-TV coverage of the Tall Ships event--which will only be available to Northern Irish viewers--digital viewers across the UK will be able to press red to access archive coverage of the last Tall Ships event,...

BBC Unveils its Red-Button Interactive TV Schedule for the Coming Weeks

The BBC announced Friday the line-up of content that will be available through its red-button interactive TV service for the next few weeks. Here are some highlights: During and after next weekend's Glastonbury music festival, digital viewers will be able to access up to five streams of coverage through the red button, including 30-minute catch-ups featuring highlights of most of the sets that the BBC is filming, and a stream dedicated to visualizing BBC 6...

Backchannelmedia Says its Clickable TV Technology is Now in "Commercialization Stage"

--Michael Kokernak Resigns as Co-CEO, Will Head New Research Unit
Boston-based interactive TV advertising specialist, Backchannelmedia , said Monday that its flagship Clickable TV technology has been validated by over-the-air testing and is now in what the company calls "a new commercialization stage." The company also announced that its founder and co-CEO, Michael Kokernak, has resigned his co-CEO position and will now become president of a new unit, called BCM Research, that will "seek to develop the next cycle of major innovation for Backchannelmedia" and...

DirecTV to Provide Expanded Interactive TV Coverage of This Week's US Open Golf Championship

--Company also Providing Expanded ITV Coverage of Masters, PGA Championship, British Open
US satellite-TV provider, DirecTV , says that it will provide expanded and exclusive interactive TV coverage of golf's US Open Championship this week and this weekend, via a four-screen "HD Mix" mosaic channel and a red-button service. According to the company, its interactive TV coverage of the event will, for the first time, be available for all four days of the event (June 18th-21st), and will be the only service to offer three extra channels...

Miniweb Commercially Launches its TV Keys Service on Sky

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Service Provides Lower-Cost ITV Alternative to the Red Button
TV Keys Now Featured on First Page of Sky's Interactive Main Menu
Proxama Launches Service for Companies Looking to Use TV Keys
UK-based Miniweb has commercially launched its TV Keys service (note: the company, which was founded by former BSkyB interactive TV executive, Ian Valentine, recently raised $32 million in new funding and appointed a new CEO--see [itvt] Issue 8.06 Part 1). The service, which is available on the Sky satellite TV platform, is billed as enabling broadcasters and advertisers to repurpose Internet content as interactive enhancements to their shows or commercials, thus providing an inexpensive way...

itaas in tru2way/ETV Deal with Comcast Media Center

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Adds Four New Members to its istart ETV Developer Program
Comcast Media Center (CMC) and Atlanta-based interactive TV technologies and services company, itaas, have signed a joint marketing agreement that they say will see them teaming to provide expanded tru2way- and ETV/EBIF-compliant application development and testing support for CMC's HITS AxIS platform. (Note: HITS AxIS--whose name stands for "Headend In The Sky Advanced Interactive Services," and which was developed in collaboration with Vidiom and TVWorks--is a centralized platform that operates on the NAS and DAC...

etc.tv in Interactive TV Advertising Deals with RDS, Astral Media, TQS

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Will Enable ITV Advertising for RDS's Super Bowl XLIII Telecast
etc.tv--a company that offers a "telescopic advertising" service which allows hyperlinking, via overlaid visual cues, from 30-second linear commercial spots to long-form advertising content hosted on cable operators' VOD platforms (note: the service also allows advertising content to be bookmarked for later viewing), as well as to tcommerce opportunities, and which is currently available to around 1.9 million consumers in Quebec through a deployment on cable operator Videotron's illico digital cable service--says that Quebec-based sports...

Two More TV Stations Trial Backchannelmedia's ITV Advertising Platform

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--Ad Council Now Using the Platform for PSA's
Backchannelmedia--a Boston-based company which late last year announced that it had received an investment of $3 million, bringing the total raised by its initial funding round to $9.5 million--says that two LIN TV-owned television stations in Hartford and New Haven, Connecticut, WTNH-TV ABC Channel 8 and WCTX-TV MyTV Channel 9, will participate in a trial of its TV-to-Internet click-through system (note: the system is also being trialed by WCVB-TV/DT Channel 5, Hearst-Argyle's digital ABC affiliate...