sms

mms Powering SMS-Driven Interactive TV for Univision

Interactive mobile marketing company, mobile messaging solutions ( mms ), said Tuesday that it has been working with Univision Interactive Media , the digital division of Spanish-language broadcaster, Univision (which claims to be the largest Spanish-language media company in the US), to power a range of premium mobile-based interactive TV services--including voting, sweepstakes, polling and trivia--for such high-profile shows as "Sabado Gigante," "Despierta America," and "Escandalo TV." The company says that it will continue to...

AIME Trumpets Success of its Lobbying Efforts to Bring Back SMS-Based Interactive TV Voting in UK

The Association for Interactive Media and Entertainment (AIME) --a UK trade body that bills itself as representing "the interactive media business where customers use their telephones, televisions or computers to access, interact with and pay for information and entertainment"--is trumpeting the success of its lobbying efforts in convincing regulator, PhonepayPlus, to ease restrictions on premium SMS-based interactive TV voting that were imposed as a result of the UK's so-called "participation-TV scandal" (note: the scandal erupted...

News Round-Up

--Intel Publishes Video of Panel on Future of TV, Featuring [itvt] Columnist, Brian David Johnson
--ITV Considers Reintroducing SMS Voting on its TV Shows
--New York Times Publishes "Sofa Wars" Article Series on Online Video and its Relationship with Pay TV
Here are some other interactive TV-related stories we didn't have room for in this issue: Intel has published video of the panel on the future of TV that was covered by Intel consumer experience architect, " Screen Future " author, and [itvt] columnist, Brian David Johnson , in his July 18th column ("Drinks by the River Thames"). The panel included Project Canvas CTO, Anthony Rose, and high-profile advertising-industry figure, Sir Martin Sorrell, as well as...

News Round-Up

--Broadcom Unveils FastRTV Technology for Fast Channel Changes
--Cablevision Said to Be in tru2way Set-Top Deal with Samsung
--Espial Reports Flat Revenues, Lower Losses
--Hulu Wins Patent-Infringement Case Brought by Ultramercial
--Report: Mafiosi Sending Coded Messages via SMS-Based Interactive TV Show
--Teevox Launches iPhone Remote Control
--Social TV Service, Tunerfish, Launches "Kardashians" Award
--TVO in VOD Deal with Rogers Cable
--Warner Bros. Television Group's Studio 2.0 in Dailymotion Syndication Deal with AlphaBird
Here are some other interactive TV-related stories we didn't have room for in this issue: Semiconductor company, Broadcom, has announced its new FastRTV Channel Change Acceleration technology, which it claims improves TV channel-change speeds by up to five times. According to the company, the technology is now available on a wide range of its system-on-a-chip (SoC) solutions for digital cable set-top boxes and universal digital transport adapters (uDTA's). Comcast is the first service provider to...

SinglePoint Trumpets Success of its SingleBrand Ad Marketplace

--Service Is a Real-Time Mobile Ad Marketplace for Avails Generated by SMS-Driven Interactive TV
SinglePoint , a company which specializes in mobile-based interactive and participation TV, and which last year was chosen by NBC Universal to provide mobile interactive TV services across a broad range of its programming and channels, said Wednesday that its SingleBrand Ad Marketplace, which launched less than a year ago, is gaining significant momentum. According to the company, the total number of unique users for the service has reached 11 million, and SMS advertising has...

Integra5 Changes its Name to MediaFriends

--Says Change Reflects Emphasis on Extending Social Media and SMS across TV's, PC's and Mobiles
Integra5 , a Massachusetts-based company that specializes in technologies for converged services, said Monday that it is changing its name to MediaFriends , which is also the brand of a suite of social media applications that it launched last summer (note: for more on the MediaFriends application suite, see the article published on itvt.com, September 29th 2008 ; as well as the audio interview with Integra5/MediaFriends president and CEO, Meredith Flynn-Ripley, located at http://tinyurl.com/lu3t8m )...

AT&T Says Eighth Season of "American Idol" Saw Record Levels of Text-Based Interactivity

--However, Questions Emerge over Fairness of Voting Process
AT&T says that viewers interacting with the recently concluded eighth season of the interactive TV reality series, " American Idol ," sent 178 million text messages over its network--the highest total for any season and more than double the 78 million messages that it reported last year. According to the company, which is the exclusive provider of text messaging services for the show, text message traffic counted in its tally includes not only text votes,...

Telegent, Arima Enable SMS-Driven Interactive TV on Mobile Phones

--Functionality Intended for Phones that Support Reception of Free-to-Air TV
Telegent , a Silicon Valley-based company that offers single-chip solutions for mobile TV, and Arima, a Taiwanese mobile handset ODM company, announced Tuesday that Arima has enhanced its design for a Telegent-powered mobile handset capable of receiving free-to-air TV, so that the design now allows users to send and receive SMS messages while watching live, free broadcast TV. The companies say that the new SMS-TV feature, which is slated for commercial availability in handset designs...

SinglePoint Launches Mobile Ad Marketplace for SMS- and MMS-Based ITV

SinglePoint-SingleBrand.jpg
SinglePoint--a Bellevue, Washington-based company which specializes in mobile-based interactive and participation TV, and which earlier this year was chosen by NBC Universal to provide mobile interactive TV services across a broad range of its programming and channels (note: according to research conducted by Nielsen, the company processed 84% of interactive TV transactions initiated by mobile text message users on the top four US carriers in the second half of 2007)--has launched a service, dubbed the...

SinglePoint Launches Mobile Ad Marketplace for SMS- and MMS-Based ITV

SinglePoint--a Bellevue, Washington-based company which specializes in mobile-based interactive and participation TV, and which earlier this year was chosen by NBC Universal to provide mobile interactive TV services across a broad range of its programming and channels (note: according to research conducted by Nielsen, the company processed 84% of interactive TV transactions initiated by mobile text message users on the top four US carriers in the second half of 2007)--has launched a service, dubbed the...