social games

Interactive TV News Roundup

-- AT&T Rolls ITV App That Lets Subs Pick Camera Angles in Baseball Games -- Cox Uses thePlatform to Power TV Everywhere site -- PlayJam to Deliver Social Games to Connected TVs -- AAMP Survey Calls for Improved Metrics for VOD Measurement -- BBC Releases Red Button Interactive Programming Schedule
AT&T launched an interactive app for its U-verse TV subscribers that allows WGN-TV viewers to control camera angles while watching Chicago Cubs baseball games. Its Chicago Cubs Multiview app features WGN's main broadcast feed, along with six alternate camera angles. AT&T relies on Microsoft Mediaroom technology to power its IPTV platform. AT&T launched a "My Multiview" interactive TV app in June which allows viewers to select channels for their own mosaic guides. AT&T isn't the...