social media

News Round-Up

--Germany's 7P Developing Interactive TV Widgets for Yahoo! Widget Engine
--Accenture Launches OTT TV Solution
--Amino in IPTV Set-Top Deal with CDE Lightband
--Brightcove Releases Version 4.1 of its Platform
--bwin Launches Social TV System
--Edgeware Appoints New CMO, EVP of Sales
--Fox Networks Names Julie Simon SVP of Advanced Services
--New IneoQuest Social TV Service Will Also Gather Feedback on Pay-TV QoS
--iStreamPlanet Integrates Silverlight Rough Cut Editor into its Video Workflow Automation Platform
--China's JENA to Integrate Qtv's Internet Media Player into its Connected TV's, STB's
--Netflix on Wii Now Available to All US Consumers
--Nordija Partners with
Here is a round-up of some other recent interactive TV-related stories that we didn't have room for in this issue: Cologne-based Seven Principles (7P) has announced that it is developing interactive TV widgets as a development partner of Yahoo! Connected TV . The company says that it will launch a phone book widget later this quarter, which it says "allows a search by name and place as well as a reverse search using the phone...

Kyte Extends Its Social Video Platform to Living Room via Support for Boxee

--RawVoice Adds Support for Boxee, Roku
Kyte , a San Francisco-based company that offers a social-enabled broadband and mobile video platform for live and on-demand content (note: customers include ABC, Clear Channel, ESPN, Fox News, MTV, and NBA Digital, among others), announced last week that it has extended its platform to support the Boxee over-the-top-TV platform.

According to the company, which says that it is pursuing a strategy of rolling out native support for emerging video consumption platforms,...

Social Video Start-Up, Qlipso, Acquires Assets of Veoh

--Company Lets Users Interact via Webcam, Chat and 3D Avatars While Watching Flash-Based Media
Qlipso , a Jerusalem Venture Partners-backed social video start-up that allows users to interact live in "virtual rooms" with their friends, via Webcam, chat, voicechat and 3D avatars, while watching Flash-based media (including, for example, games and slideshows, as well as videos), said Wednesday that it has acquired "substantially all of" the assets (including its Web site, its video library, its advertising deals, its filtering, recommendation and backend technology, and--most crucially--its audience) of Veoh, the...

Social Video Company, KickApps, Hires thePlatform Veteran, Tricia Iboshi, as EVP of Sales

Social video company, KickApps , said Wednesday that it has hired Tricia Iboshi as EVP of sales. Iboshi joins the company from Comcast-owned broadband video platform provider, thePlatform, where she served as VP of sales.

According to KickApps, Iboshi has a decade of experience in delivering broadband video and content syndication solutions to media companies and content aggregators. Prior to her stint at thePlatform, she was a co-founder and VP of business...

Oxygen to Insert Viewers' Live Social TV Interactions Directly into Programming

Yesterday ( see the article published on, April 6th ), [itvt] reported on how Oxygen Media --the company behind Oxygen , a US cable channel that targets a female demographic--is adding social TV elements to the latest season of its "Tori & Dean" reality TV franchise via OxygenLive, an online destination that is designed to add a two-screen social/interactive TV component to the channel's programming. (Note: launched last December--allows viewers to chat live,...

Coincident TV Powers Interactive, Facebook-Integrated "Social Trailer" for Fox's "Glee"

--Represents First Deployment of Company's "Hypervideo" Technology
San Francisco-based start-up, Coincident TV (CTV) , contacted [itvt] Monday to let us know that it has been tapped by broadcaster Fox to power a Facebook-integrated, interactive "social trailer" for the primetime musical series, " Glee ." The deal represents the first commercial deployment of the company's "hypervideo" technology.

The technology, which the company bills as "bring[ing] the entire Web inside the video player, incorporating everything--links, contextualized videos, ads, social media, games,...

USA Network Launches Twitter Initiative to Provide Audiences with a View "From the Inside"

USA Network , which currently offers nine show-related Twitter feeds, on Monday announced a social media initiative that sees its VP of program research, Ted Linhart, interacting with viewers via a Twitter account (@TedOnTV).

According to the network, Linhart will use the Twitter account to provide viewers with an insider's view of USA Network and of the TV industry in general: he will "tweet about all things USA, including current hit show...

IKEA Is First Company to Sponsor Oxygen's Two-Screen Social/Interactive TV Service, OxygenLive

--Service Now Supports Mobile Chat
--Liam Neeson in Exclusive Interview on Bravo's Interactive TV Show, "Watch What Happens Live"
Oxygen Media , the company behind Oxygen, a US cable channel that targets a female demographic, said Monday that it has secured a fully integrated on-air and online sponsorship deal with IKEA for the fifth season of the reality series, " Tori & Dean: Home Sweet Hollywood ." Among other things, the deal (which also includes on-air billboards, tagged tune-ins and in-episode integrations) will see the home furnishing chain becoming the first sponsor for OxygenLive,...

Bravo to Offer Social Media-Enabled Games around "Top Chef," "Real Housewives"

NBC Universal-owned cable channel, Bravo , has unveiled yet another social media initiative around its programming (note: last month, for example-- see the article published on, March 24th --the broadcaster launched a live, social TV experience, dubbed "Talk Bubble," around its reality series, "The Real Housewives of New York City"; and earlier this year-- see the article published on, January 31st --it announced a partnership with location-based social networking service, Foursquare, to integrate...

News Round-Up: Interactive/Multiplatform TV Content

--Bravo in Partnership with Mobile Social Network, Foursquare
--Elisabeth Murdoch Stresses Importance of Social Media to Future of TV
--NBCU Unveils Plans for Measuring Multiplatform Viewing of its Olympics Coverage
--Sky Betting and Gaming Shifts Focus from Interactive TV to Online
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco) , we will be covering most stories in summary/round-up form over the next few weeks. Here is a round-up of interactive TV content news for the past few days: Bravo is set to announce a partnership with mobile social networking service, Foursquare , to...