strategy

Interactive TV News Round-Up (III): mgMedia, Fastweb, Miniweb (woomi), devilfish, Motorola

--mgMedia Powers OTT VOD Service for Fastweb
--Miniweb Taps devilfish to Help Position its woomi Connected-TV Platform as an Entertainment Brand
--Motorola Launches IP Set-Top with "Click-In" DVR Module
Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format: mgMedia has announced that it has been tapped by Italian telco, Fastweb , to create a multidevice OTT delivery system for the latter's broadband VOD service, Chili TV. The system is based on mgMedia's Open4Content platform. "Chili is available on Italian LG and Samsung devices (Smart TV's, BDP and Smart Upgraders),"...

New iTV Doctor Column on AT&T U-verse TV's Interactive TV Apps Strategy

--AT&T U-verse TV's GW Shaw Explains What the Service Has Learned from its
Customers
[itvt] has just published the latest edition of Rick Howe's regular column, " The iTV Doctor Is In! " This week, GW Shaw , executive director of AT&T U-verse marketing , discusses AT&T U-verse TV's interactive TV apps strategy, and how that strategy has been shaped by what it has learned from its customers since launching its first ITV apps back in 2006.