Super Bowl

News Round-Up: Broadband Video

--Clikthrough Teams with EuroRSCG to Create Interactive Video for New PlayStation Game
--Immersive Media Powers Live Interactive Video Coverage of Grammys Red Carpet
--NFL Network Programs, Super Bowl "AdZone" Launch on Hulu
--Ooyala Powering Video for TVGuide.com, IC Places
--SeeSaw Secures Multiple New Content Deals
--Ustream Launches Tool to Enable Users to Increase Production Values of their Broadcasts
--1.3 Million Viewers for White House's Live Streaming Coverage of State of the Union Address
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco) , we will be covering most stories in summary/round-up form over the next few weeks. Here is a round-up of broadband video news for the past few days: San Francisco-based interactive video and video analytics company, Clikthrough (note: for some background on the company,...

News Round-Up

--BT Vision Plans to Undercut Sky's Pricing of Premium Sports Programming
--CBS to Air Interactive Show Featuring Super Bowl Commercials
--DVPRemote v. 1.4 Released
--Google Seeks Patent for System that Would Enable Advertisers to Create Own Interactive Overlay Ads
--ITU Releases Three-Stage Roadmap for 3D TV, Sky Taps 3ality for its New 3D TV Service
--Kaltura Launches Video Extensions for Joomla
--Microsoft Said to Be in Talks to Offer ESPN on Xbox
--NBC Unveils Broadband Video Plans for Winter Olympics
--never.no to Showcase Enhancements to its Interactive TV Product Line at BVE 2010
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new, post-TVOT EBIF Intensive event (March 5th in San Francisco), we are covering a number of stories in this issue in summary form: In an interview with the UK newspaper, The Sunday Telegraph, BT Retail CEO, Gavin Patterson, states that BT's Microsoft Mediaroom-powered hybrid DTT/IPTV service, BT Vision , will offer premium sports...

etc.tv Claims its Super Bowl Interactive TV Ads Set New Record

etc.tv--a company which offers a "telescopic advertising" service that allows hyperlinking, via overlaid visual cues, from 30-second linear commercial spots to long-form advertising content hosted on cable operators' VOD platforms (note: the service also allows advertising content to be bookmarked for later viewing, and provides what etc.tv describes as "near real-time tracking"), as well as to tcommerce opportunities, and which is currently available to around 1.9 million consumers in Quebec through a deployment on cable...

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