synchronized tv

News Round-Up (II): Canoe Ventures, Disney/ABC, Nielsen, FourthWall Media, Blue Ridge

--Canoe CTO: US Cable Industry to Focus on Interactive TV Commerce
--New Disney/ABC-Nielsen iPad App Uses Audio Watermarks to Enable Broadcast-Synchronized ITV
--FourthWall's "My Football Tracker" EBIF App Launched by Blue Ridge Communications
Due to the large volume of interactive TV-related news generated over the past few days, we are covering stories in this issue in round-up format. Our regular news coverage will return shortly. Cable operators and technology vendors are increasing their focus on tcommerce and plan to launch tcommerce trials next year, Arthur Orduna , CTO of Canoe Ventures , the company tasked with implementing the US cable industry's plans for interactive and addressable advertising, told...

"Million Pound Drop" Two-Screen Interactive TV Experience Proves Popular with Viewers

UK terrestrial broadcaster, Channel 4 , says that the two-screen interactive TV service it offered around the new Endemol-produced game show, " The Million Pound Drop " (see the article published on, May 23rd), proved highly popular with viewers. According to the broadcaster, the service--which consisted of a Flash-based play-along game that was developed by marketing agency, Pancentric Digital, and social TV company, Monterosa--was played 505,000 times by 76,000 unique players during the show's...

ITV to Offer Two-Screen Interactive TV Application, ITV Live, in Time for 2010 World Cup

--App's Social TV Elements Will Also Be Available through the Red Button
--Karaoke Channel Launches on Virgin Media's VOD Platform
UK commercial terrestrial broadcaster, ITV , last week launched a two-screen interactive TV service, called " ITV Live ," that will reside on its Web site.

According to ITV, the service--which will initially be offered in conjunction with the broadcaster's coverage of the upcoming soccer World Cup --will be customizable, allowing each viewer to "take their pick of which interactive tools they use to enhance their viewing experience." Features of...

News Round-Up

--ADB's Prototype 3D EPG's Generate Buzz at NCTA Cable Show
--Diva Launches Mobile VOD Platform
--Espial Reports Record Revenues, Swings to an EBITDA Profit
--Zelfy Demo's Remote Control/Two-Screen Interactive TV Application
Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue: At the NCTA Cable Show in Los Angeles last week, Geneva-based interactive TV and set-top box technology company, Advanced Digital Broadcast (ADB), generated some buzz with three prototype 3D TV EPG's that it showcased in a closed-door demo. Among other things, the EPG's were praised publicly by Time Warner Cable CTO, Mike LaJoie, who encouraged attendees of...

NBA Launches Two-Screen Interactive TV Application, "NBA TV Companion"

The National Basketball Association's (NBA) NBA Digital arm has launched a two-screen interactive TV application, called NBA TV Companion , that is available on and on individual NBA team sites. According to NBA Digital, key features of the new application, which is designed to be used in conjunction with live game telecasts, include: "In-Arena Experience and Press Access": the app is designed to simulate the experience of being in an NBA arena press box,...