TAP TV

Transpond Launches TAP TV for Creating and Publishing Apps to Google TV

Transpond (formerly iWidgets), a San Francisco-based company that offers a widget creation platform called the Transpond Apps Platform (TAP), last week announced TAP TV, which, as its name suggests, is a version of its platform that enables the creation of apps for connected TV. The company bills TAP TV as a "software-as-a-service (SaaS) platform for media companies, advertisers, marketers, brand managers and publishers looking to build fully branded, fully native engagement apps" for Google 's...