Televisionation

Televisionation: VIZIO’s Katherine Pond in Conversation with the iTV Doctor

December 03, 2020
Televisionation: Friday Fireside features Rick Howe, The iTV Doctor , in conversation with prominent figures from the advanced-TV/video industry. The Friday Fireside is proud to welcome Katherine Pond, VP of Business Development for VIZIO . Katherine describes how rapidly VIZIO is moving into the role of an entertainment company, with a base of 13 million—and growing—SmartCast Homes. She also gives us a sneak preview of VIZIO’s “Unwrap the Magic of SmartCast,” its holiday hub featuring...

Televisionation: CBS Research Chief, Radha Subramanyam

December 02, 2020
http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “ Televisionation ,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Radha Subramanyam, Chief Research and Analytics Officer at CBS Corp. and President of CBS Vision . Among other things, she describes her role at CBS, explains why content franchises are so important to the network, discusses new viewing behaviors that have emerged during the Covid-19...

Televisionation: Source Digital CEO, Hank Frecon, on Interactive, Contextual Video Advertising

November 23, 2020
ITVT/TVOT is pleased to present a new episode of “ Televisionation ,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Hank Frecon, CEO of contextual video advertising and commerce company, Source Digital . Among other things, he explains the company’s core offerings, describes its work in enabling monetization of video content via interactivity, and outlines its future plans. http://tvotshow.com/televisionation

Televisionation: Republican Advertising Guru, Evan Tracey, in Conversation with the iTV Doctor

November 19, 2020
http://tvotshow.com/televisionation - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. No matter how you voted in the 2020 presidential election, you need to watch this week’s Fireside featuring Evan Tracey, SVP of National Media Research Planning & Placement (one of the primary media organizations for the Trump campaign). In a frank and far-reaching conversation, Evan opines on media effectiveness on both sides of the 2020...

Televisionation: Collette and Weiss on Deductive’s (Dativa’s) Acquisition by MarketCast

November 17, 2020
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Michael Collette , former CEO of Deductive (now Corporate SVP of Data Science at MarketCast), and Tom Weiss , former CTO and Chief Data Scientist at Deductive (now Chief Data Scientist at MarketCast), discussing Deductive’s recent acquisition by MasterCast . Deductive (previously known as Dativa) specialized in data science...

Televisionation: SPROCKIT MD, Stephanie Bauer Marshall in Conversation with the iTV Doctor

November 12, 2020
Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. We are pleased to welcome Stephanie Bauer Marshall to this week’s Friday Fireside. Stephanie is Managing Director of SPROCKIT and founder of M3 Advisors. Her previous work in mobile advertising and data monetization at Verizon led to Verizon's acquisition of AOL. Today she works with the coolest tech from the most innovative companies on the planet. If...

Televisionation: “Where in the World Is Carmen Sandiego” Creator, Howard Blumenthal

November 09, 2020
ITVT/TVOT is pleased to present a new episode of “ Televisionation ,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond.

This episode features Howard Blumenthal , who among other things created and produced the famous PBS children’s show, “Where in the World Is Carmen Sandiego.” Blumenthal, who is currently a Senior Scholar at the University of Pennsylvania, discusses his work at QUBE, the legendary interactive TV service...

Televisionation: Freetouch Founder and CEO, Darren David, in Conversation with the iTV Doctor

November 05, 2020
Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. This week’s Friday Fireside guest is Freetouch Founder and CEO, Darren David, who responded to the Covid-19 Pandemic by developing and launching an exceptionally simple solution to help museums, public venues, retail stores, malls, airports and others safely reopen, by turning any smartphone into a navigation device for public and shared touchscreens. And with just a LITTLE...

Televisionation: Iris.tv’s Field Garthwaite on Contextual Targeting on CTV

November 04, 2020
http://tvotshow.com/televisionation - ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Field Garthwaite, Co-Founder and CEO of video intelligence platform provider, Iris.tv. Among other things, he discusses the growth of connected TV advertising, explains why that medium offers advertisers better ROI than traditional television, and identifies growth drivers for contextual targeting on CTV/premium video.

Televisionation: Realeyes’ Kalehoff on Why 2020 Presidential Election Ads Are Struggling to Engage Viewers

November 02, 2020
ITVT/TVOT is pleased to present a new episode of “ Televisionation ,” our video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era and beyond. This episode features Max Kalehoff, VP of Marketing and Growth at Realeyes ( http://realeyesit.com ) , a company that uses emotion AI and facial coding to measure consumers’ response to and engagement with video content. Kalehoff discusses new research from Realeyes into the efficacy of video advertising for the 2020...

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