Televisionation

Televisionation: VIZIO’s Mike O’Donnell

http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “ Televisionation ,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Mike O’Donnell, SVP of Platform Business at television manufacturer, VIZIO . Among other things, O’Donnell discusses VIZIO’s new advertising business unit, VIZIO Ads, and the strategy behind its launch; describes viewing trends the company is seeing on its devices, including emerging shifts in consumption patterns; casts light...

Televisionation: MNI Targeted Media’s Matt Fanelli

ITVT is pleased to present another episode of “ Televisionation ,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Matt Fanelli, SVP of Digital Sales and Operations at MNI Targeted Media , Meredith Corp.’s targeted advertising strategy, planning and buying division, discussing ongoing changes in viewing behavior and how best to use data to ensure that advertising reaches the “ right eyeballs .” (Note: If you would like...

Televisionation: DigiCAP’s Joonyoung Park on ATSC 3.0/NextGen TV

ITVT is pleased to present another episode of “ Televisionation ,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Joonyoung Park, Vice President and Fellow at Seoul-based DigiCAP , discussing that company’s work in ATSC 3.0/NextGen TV. Among other things, he provides an overview of ATSC 3.0 in South Korea and of the new services and forms of monetization it is enabling in that country (note: the standard...

Televisionation: Friday Fireside: Evan Tracey of NMRPP in Conversation with The iTV Doctor

http://tvotshow.com - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Today the Friday Fireside, brought to you by Centriply , welcomes Evan Tracey, SVP for the GOP’s political ad agency , National Media Research, Planning & Placement (NMRPP) . Evan provides, in a 14-minute chat, critical guidance for Q3 and Q4 2020 advertising. The compressed political ad spend is going to come to market exactly...

Televisionation: Adam Helfgott, CEO of MadHive

http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “ Televisionation ,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Adam Helfgott, CEO of MadHive , a company that offers an end-to-end digital-video advertising solution which it describes as leveraging blockchain, cryptology and AI to optimize business outcomes and provide evidence-based accountability. Among other things, Helfgott describes the fraud problem that plagues OTT advertising, explains how MadHive’s...

Televisionation: Kate Dimbleby and Rupert Howe Unveil Interactive TV Creation App, Stornaway

ITVT is pleased to present another episode of “ Televisionation ,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Kate Dimbleby and Rupert Howe, Co-Founders of Stornaway , a UK-based company which, earlier this week, emerged from stealth mode to unveil its eponymous flagship product: an application that is designed to enable writers and producers to plan, produce and publish interactive programming easily and inexpensively, without knowledge of...

Televisionation: TikTok Creativity from Chapman University Students

http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode is a little different from our usual interview format: it showcases an inspiring and heartwarming project from the Advanced Web Video Production class taught (remotely, of course) by Professor Frank Chindamo of Chapman University’s famous Dodge College of Film and Media Arts . Amidst all the dire news flooding our...

Televisionation: Friday Fireside, Sinclair’s Rob Weisbord in Conversation with The iTV Doctor

http://tvotshow.com - TVOT/ITVT - Televisionation: Friday Fireside features Rick Howe, The iTV Doctor, in conversation with prominent figures from the advanced-TV/video industry. Today The Friday Fireside, brought to you by Centriply, welcomes Rob Weisbord, President of Local News and Marketing Services for Sinclair Broadcast Group . If you've been paying attention, you know that local broadcast news is booming. Tip O'Neill is quoted as saying that "All Politics is Local," and certainly Sinclair has found...

Televisionation: Parrot Analytics’ Steve Langdon on Emerging Viewing Habits, Demand Data and More

http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “ Televisionation ,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features Steve Langdon, Director of Partnerships, EMEA, at Parrot Analytics , discussing what people are watching in the US and around the world during the Coronavirus pandemic; describing how Parrot Analytics measures viewer demand for content ; and explaining how and why content owners and distributors benefit from...

Televisionation: Thomson Broadcast, ENENSYS, ATEME

http://tvotshow.com - TVOT/ITVT is pleased to present another episode of “Televisionation,” our new video/audio podcast exploring the advanced/interactive-TV industry in the Coronavirus/Covid-19 Era. This episode features representatives of three French companies discussing how they are addressing the challenges of doing business in the US in the midst of the Coronavirus pandemic: Guillaume Bonnard , VP of Global Sales and Services at Thomson Broadcast ( thomsonbroadcast.tv ); Bruno Tariant , Head of Sales for the Americas...

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