TNS

Exclusive: TAG Interactive TV Games Channel Tops Major Linear Channels in Daily Viewing Averages

--TNS STB Data Show Channel Retains Viewers for Longer than Disney, CNN, Nickelodeon and Others
TAG Networks --an interactive TV games company that has developed a games-on-demand channel, called TAG, which it says integrates with existing VOD infrastructures (note: the company has a history of working closely with ActiveVideo Networks and is involved in the latter's deployments with Time Warner Cable and Cablevision)--contacted [itvt] Tuesday to let us know that new TNS data , measuring daily time spent viewing per set-top box, show that the TAG channel topped 43 linear...

Rovi in Measurement Deal with TNS Media Research

--Collaboration Billed as Providing Deeper Understanding of EPG Usage and Advertising
Rovi (formerly Macrovision--for more on the company's name change and the repositioning it heralds, see the interview with Rovi chief evangelist, Richard Bullwinkle, that was published on itvt.com, July 16th ) announced Wednesday that it is partnering with TNS Media Research to develop advanced TV and set-top box measurement solutions. According to the company, the partnership combines its clickstream technology with TNS's reporting capabilities to enable "some of the richest measurement in the industry," including...