Total Immersion

Interactive TV News Roundup

-- YouTube Integrates WeVideo Editing Platform -- Cisco to Acquire BNI Video -- Total Immersion Upgrades Augmented Reality Software -- Ooyala Names Former Vudu and Palm Exec Caitlin Spaan VP of Marketing
YouTube users can now edit videos after uploading them to the site, after the company struck a deal with WeVideo to integrate its cloud-based video editing platform. The free, YouTube version of WeVideo's editing tool is available at YouTube.com/create . The YouTube WeVideo tool features a drag-and-drop design interface for music, transitions and titles. YouTube's move to integrate WeVideo's editing platform could make it easier for users that upload video with mobile phones or tablets to edit their videos.

News Round-Up

--Report: TV Networks Reluctant to Support Google TV
--IP Vision Files Complaint with Ofcom over Project Canvas
--Monsoon Launches its Vulkano Platform, which it Bills as Replacing TiVo, Slingbox and Roku
--Total Immersion Uses Augmented Reality to Promote Environmental Awareness
Here are some other interactive TV-related stories we didn't have room for in this issue: " Google Inc . is launching a campaign to line up TV networks' support for its new Google TV software, but many remain reluctant to partner with a service they believe encroaches on their turf," Jessica Vascellaro reports in the Wall Street Journal . According to Vascellaro's report, while Google has met with officials of ABC, CBS, Fox, NBC and...

News Round-Up

--Cameron Death Promoted to SVP and GM of NBC Universal Digital Studio
--Comcast Increases VOD Movie Line-Up for Customers in Pacific Northwest by 450%
--MobiTV DRM Allows Video Downloads to BlackBerry Torch for Local Playback
--Total Immersion's Augmented Reality Slot Machine Returns
Here are some other interactive TV-related stories we didn't have room for in this issue: NBC Universal has announced the promotion of Cameron Death to SVP and general manager of its NBC Universal Digital Studio . The latter, which Death has helmed since its launch back in 2008, creates original digital content for major advertisers and distributes it across multiple platforms. "With the Digital Studio, Death has already created an industry-leading and profitable new business...

Total Immersion Launches Augmented Reality Adobe Flash Module

Augmented reality specialist, Total Immersion , last week announced the launch of D'Fusion for Adobe Flash Player. According to the company, the new product is a solution to the increasing demand from online marketing professionals and advertisers for "easily accessible augmented reality experiences for a wide audience of consumers."

Unlike previous Web-enabled AR solutions, Total Immersion claims, D'Fusion for Adobe Flash Player avoids the need for a specific AR plug-in download, as...

News Round-Up

--Cox's Interactive TV Services Seeing Heavier Usage than VOD among ITV-Enabled Subs
--Google Uses Interactive YouTube Video Game to Showcase Chrome's Native Flash Support
--Move Networks Ceases Operations, Seeks Buyer
--Qualcomm to Offer Augmented Reality Platform and SDK, Forms AR Partnership with Georgia Tech
--Total Immersion Creates Augmented Reality Camera that Takes Photos
Here is a round-up of some other recent interactive TV-related stories that we didn't have room for in this issue: At Light Reading Cable's Cable Next-Gen Video Strategies conference in Atlanta last week, Cox Communications ' VP of video strategy and product management, Steve Necessary, revealed that the MSO's suite of interactive TV applications is seeing heavy usage, even though it has been deployed to less than 10% (415,000) of the MSO's subscribers. In fact,...

News Round-Up (VII): Total Immersion, TVLinks, Univision

--Total Immersion-Powered Augmented Reality Promotion Invites Consumers to "Iron Man Yourself"
--TVLinks Launches Service that Integrates Web TV Guide with Video Search Engine
--Univision Releases Stats for its Online and Mobile World Cup Coverage
Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We apologize for any inconvenience to our readers. We will resume our regular format and publishing schedule tomorrow (Tuesday). Augmented reality specialist, Total Immersion , was recently tapped by LG Mobile Phones to create an integrated digital promotion, entitled "Iron Man Yourself," around the movie " Iron Man 2 ." The project--which...

Total Immersion Creates Interactive Augmented Reality Applications for Paramount, Fox, Universal

Augmented reality specialist, Total Immersion , recently contacted [itvt] to let us know about some of the interactive AR applications it has completed over the past few months. The apps are all triggered by holding up a movie or album's packaging in front of a Webcam, which allows a hidden visual code to launch the app: For the Blu-ray/DVD release of Paramount's "Transformers : Revenge of the Fallen," the company created an application that allows...

Augmented Reality Round-Up

--Brightkite Launches AR Local Advertising Solution
--Layar AR Browser for iPhone Pulled from Apple App Store Due to Crashes
--Version 1.5 of metaio's junaio AR Platform Now Available in Apple App Store
--Japan's Tonchidot Launches "Sekai Camera" AR App Internationally
--Total Immersion Teams with McDonald's on AR Promotion for "Avatar"
A number of items of augmented reality news have come across [itvt]'s desk over the past few days. Here is a brief round-up: "Social discovery network" provider, Brightkite , has launched a local advertising solution for its Layar browser-based AR service (available on both iPhone and Android). "Using the Brightkite service, users can look at the world around them through their phone's camera to see real-time digital information on top of real-world locations," the company...