touchwall

Schematic Forms New Division Focused on Interactive Out-of-Home Experiences

--Company Debuted Interactive "Touchwall" Display Earlier This Year
Interactive design company, Schematic (note: the company's chief creative officer is high-profile interactive TV industry figure, Dale Herigstad), last Thursday officially launched a new interactive, out-of-home (IOH) division, called Schematic Touch , which it says will help brands and venues connect with consumers by creating interactive experiences in public places. The company says that the new division is headed up by "experiential marketing pioneers," Eric Mauriello and Josiah Hobson, who will hold the titles SVP...

Schematic Unveils Giant Interactive, Multi-User Touchscreen Display, "Touchwall"

--Will Serve as Central Information Hub for Upcoming Cannes Lions International Advertising Festival
Interactive design company, Schematic (note: the company's chief creative officer is high-profile interactive TV industry figure, Dale Herigstad), unveiled an interactive, multi-user, high-definition, touchscreen display called "Touchwall" Wednesday, and said that it will serve as an information hub for the upcoming Cannes Lions International Advertising Festival (takes place June 21-27). According to the company, Touchwall, which is 12-feet long by five-feet high, will not only provide attendees with instant access to the complete festival program,...