Transpond

News Round-Up

--CBS Interactive Testing Social TV App, "TV.com Relay"
--DirecTV, Google in Ad Sales Partnership
--UK Broadcaster, Five, in Deal to Embed its Broadband VOD Player in Facebook
--iN Demand Renews VOD Deal with SES World Skies
--Panasonic Taps Netgear to Provide Wireless Connectivity for its Viera Connected TV's
--Sony in Bravia OTT Deal with Germany's sevenload
--Transpond Acquired by Webtrends
Here are some other interactive TV-related stories we didn't have room for in this issue: CBS Interactive is beta-testing a social TV application, called TV.com Relay, according to an article by Andrew Wallenstein in the Hollywood reporter. Among other things, the app features Foursquare-style user check-in functionality and badge rewards (note: users will be able to check-in to and receive rewards for viewing other programming in addition to CBS offerings), as well as chat and...

Transpond Launches TAP TV for Creating and Publishing Apps to Google TV

Transpond (formerly iWidgets), a San Francisco-based company that offers a widget creation platform called the Transpond Apps Platform (TAP), last week announced TAP TV, which, as its name suggests, is a version of its platform that enables the creation of apps for connected TV. The company bills TAP TV as a "software-as-a-service (SaaS) platform for media companies, advertisers, marketers, brand managers and publishers looking to build fully branded, fully native engagement apps" for Google 's...