Tremor Media

Tremor Media Recruits BSkyB, Virgin Media, Yahoo Veterans

-- Online Video Ad Network Pitching TV Advertisers Interactive 'vChoice' Formats
Tremor Media recruited ad-sales executives from Virgin Media , BSkyB and Yahoo to help draw TV advertisers in Europe to new interactive video ads that it is distributing online. The New York-based online video ad network named former Virgin Media and Sky executive Luke Phebey and former Virgin executive Matthew Godsmark national sales managers. It named former Yahoo executive Nina Buschmedia account manager. Tremor said its new sales executives will focus on showing TV advertisers...

Interactive TV News Round-Up (II): Tremor Media, Transpera, Yahoo!, yap.TV

--Tremor Media Acquires Transpera
--Yahoo! Releases Results of Study of Consumer Attitudes to Connected TV
--yap.TV Updates its Two-Screen Social-TV Platform to Handle Super Bowl Traffic
--Report: yap.TV Develops Tech for Enhancing TV Ads with Synchronized Interactive Content on iPad
Here is the second of two round-ups of some recent interactive TV-related stories we didn't have room for in this issue: Online video advertising network provider, Tremor Media , has acquired mobile advertising platform provider, Transpera , in a bid to enable its advertisers to target consumers via both Web and mobile through a single campaign buy. TechCrunch's Leena Rao has more . Yahoo! has released the results of research it commissioned from Ipsos OTX...

Tremor Media Grows European Team as Part of "Drive for European Interactive Video Ad Dominance"

--Discovery Names Gabriel Sauerhoff VP of Digital Media Distribution
Online video advertising network operator, Tremor Media , said Tuesday that it is bolstering its European team with senior expertise and new hires, as part of what it describes as an "aggressive drive for European interactive video ad dominance."

The company has promoted senior US business development director, Dan Ruch, to VP Europe, in what it says is a bid to align its US and EU businesses in preparation for European market...

News Round-Up

--Report: Apple in Talks with Networks to Launch $0.99 Rental Service, Will Unveil iTV September 7th
--blinkx in Online Video Partnership with
--DISH Network Officially Announces DishOnline TV Everywhere Service to Offer More Games, Multiple New Enhancements
--Tremor Media to Support HTML5
Here are some other interactive TV-related stories we didn't have room for in this issue: Apple is in "advanced talks" with News Corp. that could result in iTunes users being able to rent Fox TV episodes--within 24 hours of their broadcast and with a 48-hour viewing window--for $0.99, Bloomberg reported Tuesday. According to the news service, the company--which has apparently abandoned earlier plans for a subscription-based TV service--is also in talks about implementing such a...

News Round-Up (IX): Tremor Media, Two Way Media-Betfair-Samsung, Ustream, Verizon FiOS TV, Videotron, Widevine-Samsung, Yahoo!-Sony

--Tremor Media Names Ex-Googler, Matthew Corbin, VP of Global Platform Solutions
--Two Way Media Develops Connected TV Betting App for Betfair and Samsung
--Ustream Live Mobilizer Enables Brands, Artists to Launch Custom Ustream iPhone Apps
--Verizon FiOS TV Launches Zona Latina Interactive TV Widget
--Videotron Launches Broadband TV Service
--Widevine in Global Connected TV Deal with Samsung
--Yahoo! Expands Availability of its Interactive TV Widget Platform on Sony Bravia TV's
Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We anticipate that it will take a couple of days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. We...

News Round-Up (VI)

--Sky to Abandon Red-Button in Favor of Green-Button Interactive TV Advertising
--STB Company, TechnoTrend Goerler, Licenses ANT Galio HbbTV Platform
--TiVo Announces Availability of Wireless N Network Adapter
--Tremor Media Raises $40 Million
--Interactive, Cross-Platform Reality Format, "uMan," Sold into Portuguese-Speaking Markets

The [itvt] editorial team will be on the road this week and next, so we will be covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. Sky says that it will abandon red-button interactive TV advertising, as a result of diminishing demand from advertisers. It plans to focus its...

Multiplatform/Interactive TV News Round-Up (VII)

--Telegent, thePlatform, TidalTV, Time Warner Cable, TiVo, Tremor Media, TV Genius,
Since February 3rd, [itvt] Daily News has been on hiatus, while the [itvt] editorial team produced the TV of Tomorrow Show 2010 --and then took a few days off to recover. This is the seventh of eight round-up articles, in which we are covering some of the more significant developments in the multiplatform/interactive TV space that took place during our hiatus: Telegent is set to launch a USB dongle-based service that will enable social/interactive viewing...

Tremor Media Launches New Interactive Video Advertising Formats

Online video advertising network operator, Tremor Media , on Wednesday announced a new series of broadband video advertising formats for its flagship Acudeo platform. "With our Acudeo technology tightly integrated within the player-environment across all of the sites in our in-stream network, Tremor Media is able to continually introduce new and innovative ad formats that can be reliably delivered at scale," Tremor Media CEO, Jason Glickman, said in a prepared statement. "These new formats benefit...

Tremor Media Unveils Suite of In-Stream, Interactive Ad Formats

--Formats Billed as Superseding Pre-Rolls with "Non-Linear Viewing Experiences inside the Player"
Online video advertising network operator, Tremor Media , last week unveiled a suite of interactive, in-stream ad formats that it bills as enabling "non-linear viewing experiences inside the player." Dubbed vChoice, the formats "allow advertisers to go beyond traditional pre-roll," the company says, by presenting the viewer with options to watch additional video content, such as multiple additional ads, product reviews, tutorials or long-form branded content. The formats are also billed as supporting interactive games...