Bresnan Begins Dynamic VOD Advertising Trial, Using Solutions from Arris, Avail-TVN, BlackArrow

Bresnan Communications , the US's 13th-largest MSO (it has approximately 300,000 subscribers), announced last week that it has begun a trial of technologies that enable the dynamic insertion of advertising into VOD programming.

According to Bresnan, the trial--which sees ads being selected and inserted into VOD content in real time (note: traditionally, ads have had to be inserted into VOD programming as much as 60 days in advance), based on such factors...

Cox, Turner Announce Results of VOD Ad Exposure Trial Involving Cox's MyPrimetime Service

--Preserve Watermark for Nielsen C+3 Ratings, Claim 80%+ of Viewers OK with FF-Disabled VOD
Cox Communications , the US's third-largest cable MSO, and Time Warner-owned programming giant, Turner Broadcasting System , announced Wednesday that they had successfully measured advertising exposure in VOD content located within Cox's MyPrimetime On Demand service . In a trial effort, the companies say, Turner confirmed that timeshifted VOD viewing of its programs could be counted toward Nielsen C+3 ratings, a key industry measure that is designed to indicate how many viewers are exposed to...

SeaChange News:

--Acquires Mobix Interactive
--Partners with Turkey's Argela on Joint IPTV Offering
--Expands Relationships with Suddenlink, Buckeye
--Teams with Virgin Media on VOD Advertising Trial VOD and IPTV technology provider, SeaChange International, has generated a fair amount of news over the past few weeks: --The company has acquired Mobix Interactive, a UK-based company that provides software, content-aggregation services and branded content for mobile phone operators. The acquisition is designed to broaden the offering...