Triple Play

YuMe Launches "Triple Play" Interactive Video Ad Format

http://yume.com/ad_gallery/?play=1&snm=triple_play&sdesc=Triple Play Broadband video advertising technology provider, YuMe , on Tuesday announced the launch of a new video ad format dubbed "Triple Play." According to the company, Triple Play is a pre-roll video ad that is enhanced with an interactive menu that provides additional options for viewers to engage with a brand. The company claims that the new offering is unique "in that it lets viewers decide how they want to interact and engage with...