Brightcove Powers vCommerce-Enabled Broadband Video Service for Online Retailer,

--Service Features Custom Full-Screen Interface for Google TV Devices
Online video platform provider, Brightcove , said Thursday that it is powering a vcommerce-enabled broadband video service for online fashion retailer, . Dubbed Net-a-Porter TV, the service presents viewers with a stream of images of the clothing items and accessories featured in the video they are watching (note: the images appear to the right of the video), which they can click on in order to go to a dedicated commerce-enabled product page. The service...

Overlay.TV Integrates with MarketLive to Power Interactive Video Commerce for Armani/Exchange

--Overlay.TV Is Also Powering Interactive Video Commerce for JCPenney
Interactive video commerce specialist, Overlay.TV , said Tuesday that fashion company, Armani/Exchange , has implemented its clickable video technology on its ecommerce Web site (note: Armani/Exchange also recently launched an interactive video project with Clikthrough--see the article published on, June 25th). The site, which was built on MarketLive's Intelligent Commerce Platform, uses Overlay.TV's video commerce solution in its "How to Wear It" section, which provides video style advice and trend tips. According to Overlay.TV,...

News Round-Up (III): Clikthrough, Autobytel, Deutsche Telekom, Flixster, Roku

--Clikthrough Powering Interactive Video for Autobytel
--Deutsche Telekom Launches Third Annual Interactive TV Award Contest
--Flixster Launches on Roku's OTT Platform
Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We anticipate that it will take a few days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. We apologize...

News Round-Up

--CableLabs' Next ETV Interop Begins February 22nd, Deadline for Applying Is January 29th
--DirecTV Begins Public Beta of Multiroom DVR
--Report: Hulu Mulling Plans to Launch Subscription Service
--Kaltura Releases Video Extension for Moodle
--Live Interactive Broadband Video Spin-Off Planned for Channel 4's "Embarrassing Bodies"
--Move Networks Appoints Eddy Hartenstein, Sol Trujillo to its Board
--SureWest Launches Microsoft Mediaroom-Based IPTV Service
--Ustream Launches Pay-Per-View Capability
--Verizon Rolls Out Interactive TV Upgrade in Pittsburgh and West Central Florida
--Vimeo Beta-Launches HTML5 Video Player
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco ) and on our new EBIF Intensive event (March 5th in San Francisco ), we are covering a number of stories in this issue in summary form: CableLabs has issued an RFI for its next Enhanced TV Interop event, which is scheduled to take place February 22nd-26th, and which will focus on interoperability between ETV applications...

Boxee to Launch Payment Platform for Content Providers This Summer

--Will Support Pay-Per-View and Subscription Models
In a posting on over-the-top-TV specialist Boxee 's corporate blog, Wednesday, CEO Avner Ronen announced that the company plans to release a payment platform this summer that will allow users to purchase content "with one click on the remote." According to Ronen, the content partners the service will launch with (note: Ronen did not identify them) will offer shows, movies and channels that were previously unavailable to Boxee users, and will be able to package...

News Round-Up

--ABC Licensing Deal with CafePress Will Enable Fans to Design Merchandise Based on its Shows
--blinkx Trumpets Ranking by Nielsen as a "Top Online Video Site"
--Freeview Australia to Feature Ads that Appear When Viewers Fast-Forward
--Reports: YouTube to Offer Live Streaming Coverage of Indian Premier League Cricket
Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco), we are covering a number of stories in this issue in summary form: ABC has announced a licensing deal with CafePress , a company that operates a Web site that allows users to place their own designs on clothes and other items. According to...

Sonic Solutions Partners with verve-media to Bring Interactive Video Commerce to Roxio CinemaNow

Sonic Solutions , the digital media company that last year acquired the pioneering broadband VOD service, CinemaNow (it subsequently added "Roxio" to the service's name in order to make its branding consistent with its other products), announced a deal last week to incorporate verve-media 's interactive commerce functionality into the Roxio CinemaNow platform. According to the company, its partnership with verve-media will enable content owners and retailers to "explore new innovative revenue models" through interactive,...

Overlay.TV in Interactive Video Commerce Deployment with Online Retailer,

Overlay.TV --an Ottawa, Canada-based start-up which has developed technology that, among other things, allows users to add a layer of custom-designed, clickable content over broadband videos, and which recently announced ( see the article published on, September 28th ) that it would focus its efforts on Overlay.TV for Retail, the interactive video commerce platform that it launched in June ( see the article published on, June 16th )--announced last week that ,...

AdMob Launches Interactive Video Ad Unit for the iPhone

--Company Was Recently Acquired by Google for $750 Million
AdMob --a mobile advertising network which, earlier this month, was acquired by Google for $750 million--on Tuesday announced the launch of a new Interactive Video Ad Unit for the iPhone . The company claims that the new ad unit is "the first to bring true interactivity to mobile video advertising" via in-player actions that enable consumers to browse Web sites, view additional videos and more while the video they were watching plays. The first ads...

Zugara, RichRelevance Launch Augmented Reality-Driven Social Shopping Application on

--"Fashionista" App Lets Consumers Use their Webcams to Try on Clothes "Virtually"
Interactive marketing company, Zugara , and RichRelevance , a company that specializes in personalization and product-recommendation tools for ecommerce sites, on Monday announced the launch of a new, augmented reality-driven "social shopping" application, called "Fashionista," that they describe as combining "the benefits of the fitting room with the convenience of online shopping and the power of the social Web." The app, which is initially being offered by fashion retailer,, is billed by the companies...