Video Advertising

Medialets Launches iPhone-Based Interactive Video Ad for Rock Band, Vampire Weekend

--Ad's Interactive Features Triggered by Tilting and Shaking the iPhone, as well as by Clicking
In a posting on its corporate blog, Wednesday, mobile advertising and analytics specialist, Medialets , announced that it has developed and launched an interactive video ad for "Contra," the latest album from the indie rock band, Vampire Weekend . The ad--which is designed both to raise awareness of the new album and to drive direct downloads from the iTunes Music Store--is currently running within the NPR News iPhone app. The ad--which, among other things, allows...