Visible World

Interactive TV News Round-Up (V): thePlatform, Empathy Labs, Visible World, Vision247, DDD, LG

--thePlatform, Empathy Labs Partner to Bring "TV Everywhere" to Smaller Cable Operators
--Visible World Granted Addressable Advertising Patent
--Vision247 Launches LG Smart TV App for Broadcasters
--DDD Launches "Yabazam" 3D Movie App for LG Connected TV's
Because the [itvt] editorial team has been working on The TV of Tomorrow Show 2012 (note: Spring Discount registration ends midnight Saturday!), we are covering stories in this issue in round-up/summary format. Earlier this month, Comcast-owned white-label video publishing company, thePlatform , launched a suite of "TV Everywhere" solutions (see the article published on itvt.com, March 8th). On Wednesday, the company revealed that it has partnered with Empathy Lab to create a turnkey solution--consisting of...

Ensequence, SeaChange International, Splat Interactive, Nielsen, BlackArrow and Civolution Join Canoe Ventures, Softel, Nagra, Rovi, RCDb, HSN, Visible World, Zeitera and Breakaway Communications as Sponsors of TVOT NYC Intensive 2011

[itvt] is pleased to announce that Ensequence , Splat Interactive , Nielsen , BlackArrow and Civolution have joined Canoe Venture s, Softel , Nagra , Rovi , RCDb , HSN , Visible World and Zeitera as sponsors of TVOT NYC Intensive 2011 (Monday, December 5th at 730 Third Avenue in Midtown Manhattan).

Interactive TV News Round-Up (VII): thePlatform, Visible World, Cox, Yidio

--thePlatform Appoints VP of Engineering, In-House General Counsel
--Addressable Advertising Specialist, Visible World, Secures Deployment with Cox
--Programming Discovery Specialist, Yidio, Launches Personalized Daily Email Alerts
Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011 , we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a couple of days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. Comcast-owned...

Interactive TV News Round-Up (VI): S3 Group, Suddenlink, Umami, Visible World

--S3 Group Launches StormTest Decision Line
--Suddenlink Doubles its VOD Capacity
--Umami Secures $1.65 Million in Seed Funding for its iPad-Based Interactive TV App
--Visible World Enables True HD Addressable Ads on HD Networks
Because the [itvt] editorial team has been on the road the past few weeks--as well as working on our second annual TVOT NYC Intensive event--we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a few more days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your...

Invidi Files Patent Infringement Suit Against Visible World, Cablevision

Invidi Technologies Corp. filed a patent-infringement lawsuit against Visible World and Cablevision Systems Corp ., igniting a legal battle between two of the cable industry's leading advanced advertising technology vendors. In the suit, filed in a Delaware U.S. District Court on May 5, Invidi accuses Visible World and Cablevision of infringing on a patent it owns ( U.S. Patent 5,661,516 ) for a "system and method for selectively distributing commercial messages over a communications network."...

Interactive TV News Round-Up (II): Cablevision, Visible World, GroupM, Canoe, DDS, CBS, Clicker

--Visible World Powers Cablevision Addressable Ad Campaign in which Five Brands Share One :30 Slot
--Canoe Ventures in Interactive TV Advertising Partnership with Donovan Data Systems
--CBS Acquires Clicker, Names Clicker CEO, Jim Lanzone, President of CBS Interactive
Because the [itvt] editorial team has been busy this week working on the TV of Tomorrow Show 2011 , we are covering recent news in round-up/summary form. Once again, we anticipate that it will take us a few days to catch up with all the news we plan to cover: so if your company has sent us a press release or briefed us on an announcement, and you don't see your news covered in this...

Data, Targeting and Messaging at TVOT NYC Intensive

[itvt] is pleased to present an AUDIO RECORDING of " The Recursive Ménage à Trois: Data, Targeting and Messaging ," a panel session at TVOT NYC Intensive .

The panelists for the session were: Seth Haberman , CEO, Visible World (moderator) Lawrence Kimmel , CEO, Direct Marketing Association Dave Morgan , CEO, Simulmedia Bruce Nelson , vice chairman, Omnicom Group William Nowacki , managing partner and lead principal, Opera Analytics Ed Swindler...

News Round-Up (IV): Cadreon, Visible World, Clearleap, Verizon FiOS TV, Clicker

--Cadreon, Visible World Partner on Targeted Advertising Initiative
--Clearleap's Cloud-Based Platform Deployed by Verizon FiOS TV
--Clicker Launches Clicker Social and Clicker Mobile
The [itvt] editorial team is currently on the road, so we are covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. It will likely take a short while for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your...

Visible World, Polk Partner on Addressable TV Ad Solutions for Automotive Advertisers

Targeted TV advertising specialist, Visible World , said last week that it has formed a partnership with RL Polk & Co ., a provider of automotive information and marketing solutions, to enable automated data-driven TV ad targeting for automotive advertisers. Advertisers can now use Visible World's addressable advertising technology, in conjunction with Polk's automotive data, to target their ads, the companies say: as a result of the partnership, Polk's industry-specific data will be available via...

Visible World, Google TV Ads in Targeted Advertising Partnership

New York-based targeted advertising specialist, Visible World (backers include Comcast Interactive Capital, Time Warner, Viacom and WPP) and Google TV Ads (offers an automated, auction-based system for buying advertising) announced Tuesday that they have formed a "working relationship" to deliver advanced TV advertising solutions. According to the companies, advertisers using the Google TV Ads platform (note: those advertisers include Priceline, Lenovo, Buy.com and Jenny Craig) will now be able to dynamically customize and target their...

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