The Weather Channel

Interactive TV Headlines Round-Up 1/29/14 (IV): Shazam, Grammys, Mindshare, AdVine, The Weather Channel, Leap Motion, thePlatform

As most of you are probably aware, [itvt]'s daily news reporting was on hiatus for several weeks, because our editorial team was working on TVOT NYC 2013 and then taking a post-event break. In order to catch up with the news we missed during that period, we are covering stories in headlines/round-up format (note: we have marked older stories with the date they originally broke). We expect it will take us a few weeks to...

Redesigned iPad app for The Weather Channel Features interactive 3D images

-- TWC signs Westin Hotels to sponsor app
The Weather Channel launched a major upgrade for its app for the iPad , adding a 3D interactive globe with a spinning map view that allows users to track weather at various locations around the world. The app, which was ranked Friday afternoon as the 12th most popular free app at Apple 's iTunes Store, allows users to save up to 10 favorite locations. Users with an iPad 2 will see 3D background images on...

New iTV Doctor Column Features Videos of the Finalists from CTAM's 2nd Annual iTV Idol Contest

TV Programmers Turn to Phone for Interactive TV Solution

-- MegaPhone Labs Touts Dialplay TV Product
MegaPhone Labs is gaining some momentum for its interactive TV solution, which lets viewers use phones to respond to polls, games and other interactive overlays in programming. Rather than wait for U.S. cable MSOs to deploy interactive TV technology such as EBIF, New York-based MegaPhone says programmers can reach more than 100 million U.S. homes today with phones. The Weather Channel and NBC flagship station WNBC-TV are using its DialPlay TV product, and MegaPhone CEO...

Wes Williams Reviews New Companion Apps from The Weather Channel and Nickelodeon

[itvt] blogger, Wes Williams , director of online production at Scripps Networks , has just published reviews of 1) The Weather Channel' s new Nielsen Media-Sync-based iPad app for the show, "From the Edge with Peter Lik"; and 2) Nickelodeon 's co-viewing app for the Kids Choice Awards.

Apple iPad TV and Video News Round-Up

--Brightcove, CBS, Discovery, Disney, Howcast, Jackson Fish Market, MTV, NBA, NBC, Netflix, The Weather Channel, Ustream, Yahoo!, and More
Here is a round-up of recent announcements and news related to the Apple iPad which [itvt] readers might find of interest: Apple has published a list of Web sites that offer iPad-compatible video. The sites include CNN.com, Reuters.com, Vimeo.com, TED.com, MLB.com and NHL.com, among others. Spin Media has announced that it will use Brightcove's new Brightcove Experience for HTML5 solution to deliver video to the iPad, as well as to the Apple iPhone and iPod...

New Interview with Clearleap Co-Founder and CEO, Braxton Jarratt

--[itvt]'s Daily News Coverage Will Resume Later This Week
[itvt] has just published a radio interview with Braxton Jarratt , co-founder and CEO of Clearleap , an Atlanta-based company which offers a technology platform for bringing Internet-sourced video content to television sets. Among other things, he discusses his company's cloud-based approach to on-demand and interactive TV; its recently announced project with FourthWall which saw the companies developing a video-centric, unbound EBIF interactive weather application featuring content from The Weather Channel ( see the article...

Clearleap, FourthWall Media Create EBIF-Based, Video-Centric Interactive TV Weather App

--App, Featuring Content from The Weather Channel, to Be Demo'd at CableLabs Winter Conference
Clearleap , an Atlanta-based company which offers a technology platform for bringing Internet-sourced video content to television sets, and FourthWall Media , the interactive TV technology company formerly known as BIAP (note: for more on the company's rebranding, see the article published on itvt.com, October 26th ), will today announce that they have partnered to create a video-centric, unbound EBIF interactive weather application featuring content from The Weather Channel . According to the companies, the...

DirecTV Teams with The Weather Channel on New Interactive TV Services

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DirecTV Offers Multiscreen ITV App for US Presidential Election Renews ITV Advertising Deal with Media Storm
Satellite TV provider, DirecTV, has teamed with The Weather Channel (TWC) to launch a package of interactive TV services providing information on local weather conditions. The new services include: An "Alert Ticker" that appears at the bottom of the TV screen and provides information on current weather alerts, as well as a link to a new "Local On Demand" application (see below). A "Local on the 8's" application that allows viewers to see current weather...