Webtrends

News Round-Up

--CBS Interactive Testing Social TV App, "TV.com Relay"
--DirecTV, Google in Ad Sales Partnership
--UK Broadcaster, Five, in Deal to Embed its Broadband VOD Player in Facebook
--iN Demand Renews VOD Deal with SES World Skies
--Panasonic Taps Netgear to Provide Wireless Connectivity for its Viera Connected TV's
--Sony in Bravia OTT Deal with Germany's sevenload
--Transpond Acquired by Webtrends
Here are some other interactive TV-related stories we didn't have room for in this issue: CBS Interactive is beta-testing a social TV application, called TV.com Relay, according to an article by Andrew Wallenstein in the Hollywood reporter. Among other things, the app features Foursquare-style user check-in functionality and badge rewards (note: users will be able to check-in to and receive rewards for viewing other programming in addition to CBS offerings), as well as chat and...