WinView

The iTV Doctor Is In!: Can We Reward Ad Viewing?

Dear Readers : About a year ago I interviewed Viggle president Chris Stephenson ( http://www.itvt.com/itv_doctor/9069/itv-doctor-interview-viggle-president-chris-stephenson ). With some colorful commentary by Jonathan Bokor (now SVP/director of advanced media at Starcom MediaVest Group), we attempted to drill down into the business model behind Viggle Rewards. I admit I am a HUGE fan of Viggle's efforts to create a currency to reward not only television viewing, but also television interaction. But Jonathan and others questioned Viggle's ability...

Interactive TV Headlines Round-Up (VI): Turner Sports, "March Madness," TV Everywhere, JadooTV, Vidillion, Visiware, Vizrt, Trendrr, WinView, Witbe, YuMe, zeebox, BlackBerry, Zixi, Thomson

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2013 ( June 25th-26th in San Francisco ), we are covering stories in this issue in headlines/round-up format. Due to the volume of news generated by the NAB and MIPTV shows, we anticipate that it will take us a few days to catch up with all recent developments--so if your company has briefed us on an announcement or sent us...