World Cup

Verizon FiOS TV Launches Interactive TV Customer Support Application, "My Account"

--Verizon Teams with House Party to Recruit FiOS TV Subs to Host World Cup Viewing Parties
Verizon FiOS TV has launched an interactive TV customer support application, called My Account, that provides customers with a breakdown of their monthly bills, expiration dates for current promotions, and information on its rewards program for customers who refer family and friends to its service. "My Account is an another innovative tool that offers customers direct access to information they otherwise would have to obtain online or by calling Verizon directly," Shawn Strickland, Verizon's VP...

BBC Unveils its Red-Button Interactive TV Schedule for July 3rd through 16th

The BBC has announced the line-up of content that will be available through its red-button interactive TV service, July 3rd through 16th: For the first time in its eight-season history, the entrepreneurs-pitch-VC's reality TV program, "Dragon's Den," will offer a supplemental show via the red button. According to the BBC, the red-button show will feature behind-the-scenes footage and insights from the show's five "Dragons" (VC's), and will enable viewers to "find out why the Dragons...

News Round-Up (VII): Total Immersion, TVLinks, Univision

--Total Immersion-Powered Augmented Reality Promotion Invites Consumers to "Iron Man Yourself"
--TVLinks Launches Service that Integrates Web TV Guide with Video Search Engine
--Univision Releases Stats for its Online and Mobile World Cup Coverage
Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We apologize for any inconvenience to our readers. We will resume our regular format and publishing schedule tomorrow (Tuesday). Augmented reality specialist, Total Immersion , was recently tapped by LG Mobile Phones to create an integrated digital promotion, entitled "Iron Man Yourself," around the movie " Iron Man 2 ." The project--which...

News Round-Up (II)

--BSkyB to Acquire Virgin Media Television
--Cellcast Reports Higher Revenues, Swings to a Loss
--Coincident TV Beta-Launches "Interactive Video Experience Builder" for HTML5/iPad
--Comcast Announces World Cup Programming Plans, Including 3D, VOD, Online
The [itvt] editorial team will be on the road this week and next, so we will be covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. BSkyB and Virgin Media have announced that BSkyB will acquire Virgin Media Television for up to £160 million in cash. As part of the...

News Round-Up (VIII)

--TV Genius Wins Red Herring Top 100 Europe Award
--Verizon FiOS TV Launches International Soccer Widget
--V Cast Now Available on Verizon Wireless's Android-Based Smartphones
The [itvt] editorial team will be on the road this week and next, so we will be covering most stories in round-up/summary form, and we anticipate that there will be some additional interruptions of our regular news publishing schedule beyond that. We apologize in advance for any inconvenience to our readers. TV search and recommendations specialist, TV Genius , has announced that it has won a Red Herring Top 100 Europe award. "We're delighted to...

CBS Sports Taps NBA Star, Steve Nash, to File World Cup Web Video Reports, Interact with Viewers

--ESPN, Rogers Unveil Plans for Multiplatform World Cup Coverage
CBS Sports contacted [itvt] Wednesday to let us know that it has tapped South African-born two-time NBA MVP, Steve Nash , for a project that will see him traveling to South Africa and filing a series of video segments and reports on the 2010 World Cup, as well as interacting with viewers through social media. The reports will be produced in partnership with Nash's production company, Meathawk .

According to CBS Sports,...

ITV to Offer Two-Screen Interactive TV Application, ITV Live, in Time for 2010 World Cup

--App's Social TV Elements Will Also Be Available through the Red Button
--Karaoke Channel Launches on Virgin Media's VOD Platform
UK commercial terrestrial broadcaster, ITV , last week launched a two-screen interactive TV service, called " ITV Live ," that will reside on its ITV.com Web site.

According to ITV, the service--which will initially be offered in conjunction with the broadcaster's coverage of the upcoming soccer World Cup --will be customizable, allowing each viewer to "take their pick of which interactive tools they use to enhance their viewing experience." Features of...