Wrigley

AMC Pitching Advertisers on Canoe- and Cablevision-Powered RFI Interactive TV Ads

--Wrigley Using Canoe-Powered ITV Ads to Offer Free Samples of Orbit Gum
MediaPost's David Goetzl and Joe Mandese have obtained a document from cable channel, AMC , that casts some light on how the channel is marketing to advertisers the RFI (request-for-information) interactive TV advertising capabilities that Canoe Ventures , the company tasked with implementing the US cable industry's plans for interactive and addressable advertising, recently began rolling out in EBIF-enabled Comcast and Time Warner Cable systems (see the article published on itvt.com, June 28th).
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