YuMe

Multiplatform/Interactive TV News Round-Up (VIII)

--Univision, Veeple, Veoh, Verizon FiOS TV, Showtime Networks, Viacom, Hulu, Vpype, Vudu, YuMe, ZillionTV
Since February 3rd, [itvt] Daily News has been on hiatus, while the [itvt] editorial team produced the TV of Tomorrow Show 2010 --and then took a few days off to recover. This is the eighth of eight round-up articles, in which we are covering some of the more significant developments in the multiplatform/interactive TV space that took place during our hiatus: Spanish-language broadcaster, Univision , has announced the availability of its new Univision Video App...

Interactive Video Advertising Company, YuMe, Names Scot McLernon Chief Revenue Officer

Broadband video advertising technology provider, YuMe (note: the company recently launched a new video ad format, dubbed "Triple Play," in which a pre-roll ad is enhanced with an interactive menu that provides additional options for viewers to engage with the advertised brand-- see the article published on itvt.com, January 20th ), announced Monday that it has appointed ad sales veteran, Scot McLernon, as chief revenue officer. The company says that the hire comes in the...

YuMe Launches "Triple Play" Interactive Video Ad Format

http://yume.com/ad_gallery/?play=1&snm=triple_play&sdesc=Triple Play Broadband video advertising technology provider, YuMe , on Tuesday announced the launch of a new video ad format dubbed "Triple Play." According to the company, Triple Play is a pre-roll video ad that is enhanced with an interactive menu that provides additional options for viewers to engage with a brand. The company claims that the new offering is unique "in that it lets viewers decide how they want to interact and engage with...

Adobe Says Multiple Companies Supporting its New Framework for Building Media Players

Adobe announced Wednesday that over 20 companies are "embracing" its recently announced open framework for building media players (note: for more on the new framework, see the article posted on itvt.com April 21st ). The company bills the framework, code-named "Strobe," as helping establish an open industry standard for media players and as offering production-ready software components to streamline the development of custom media players, thus reducing the time content publishers spend creating their own...

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