Zugara

Interactive TV Headlines Round-Up (IV): USA Network, "Psych," Viggle, Vimeo, Vuclip, Jigsee, Warner Bros. Entertainment, Turner Broadcasting, WD, Google TV, You On Demand, Youtoo, Zugara

Because the [itvt] editorial team has been busy working on The TV of Tomorrow Show 2013 (June 25th-26th in San Francisco), we are covering stories in this issue in headlines/round-up format: USA Network to Hold Six-Hour Social-TV "Slumber Party" for "Psych"; Elements Include On-Air Twitter Ticker, Video Touts, Second-Screen Trivia and Prize Giveaways, GetGlue Stickers USA Network to Launch Eight-Week Interactive, Multiplatform Murder Mystery, "Psych: The S#cial Sector"; Fans Invited to Help Solve Mystery via...

Interactive TV News Round-Up (VII): Visiware, Warner Bros., WPP Digital, Zugara, Nestle

--Visiware Launches "Hidden-Object" Interactive TV Game
--Warner Bros. Launches "App Editions" of "Inception" and "The Dark Knight"
--WPP Digital Combines Schematic, Bridge Worldwide, BLUE and Quasar into New Interactive Marketing Agency
--Zugara Creates Two Augmented Reality Advergames for Nestle
Due to the large volume of news generated over the past two days, we are covering stories in this issue in summary/round-up format. Paris-based interactive TV games company, Visiware , has launched a new, hidden-object puzzle game, entitled "Hidden Objects: Holdup in New York," for its internationally deployed ITV games service, Playin'TV. "This new game, offering an original storyline and high-quality graphics and animations, takes the player into a universe filled with intrigue and mystery,"...

Zugara Embeds Soccer-Themed Augmented Reality App within AT&T Banner Ad on ESPN.com

Zugara , a Los Angeles-based interactive marketing company that has developed a number of high-profile augmented reality applications (see, for example, the article published on itvt.com, November 17th), contacted [itvt] Tuesday to let us know that it recently worked with BBDO and Zoic Studios to develop a soccer-themed AR app for AT&T that ran within a banner ad on ESPN.com.

The app, which was part of AT&T's "Rethink" campaign, used Zugara's proprietary...