TVOT Live - Maven Networks' Kristen Fergason, VP of Marketing

Maven Networks recently launched an advertising platform, dubbed simply the Maven Internet TV Advertising Platform. The company touts the
new platform as introducing a series of new, non-proprietary formats that are significantly more engaging than pre-roll ads (the currently
dominant form of broadband video advertising), make for a better user experience, and deliver higher-value ad units for advertisers. Kristen talks with itvt.com editor, Tracy Swedlow, about their work and why ITV advert