Latest Radio ITVT Podcasts

Radio ITVT

The following podcasts, in reverse chronological order, feature one-on-one interviews led by Tracy Swedlow, our editor-in-chief; TVOT sessions recorded at our conferences in San Francisco and New York City; and, many other conversations with small groups of smart people we recorded over the last 10 years.
Please feel free to make a submission to be interviewed or to do an interview with someone and subscribe to itvt.com's free email newsletter to be notified when shows publish. We welcome your ideas!

 

5 days 12 hours ago
Keywords: Addressable TV, Attribution, Data, Advertising, Ad Spend, Ad Minutes, MRC, Measurement, Digital ITVT is pleased to present an audio recording of the TVOT SF 2019 session, "How Television Can Survive and Thrive." While we are making the recording available free of charge, you can also purchase a TRANSCRIPT of the session here. The session was described in the show brochure as follows: "It's no secret that traditional commercial... Read more
1 week 3 days ago
ITVT is pleased to present an audio recording of the TVOT SF 2019 session, "How Attribution Will Change Not Only Advertising, but TV Itself." While we are making the recording available free of charge, you can also purchase a transcript of the session here. The session was described in the show brochure as follows: "As the science of attribution--the ability to gain insight into the relationship between advertising spend and outcome--advances,... Read more
2 weeks 6 days ago
The CEO of Clicktivated says that consumers are now used to clicking and touching, and that is why the market is ready for another try at shoppable video. Find out how his company plans to capitalize on the opportunity. Chris Roebuck, Founder, and CEO of Clicktivated joined us this week to discuss how his company is making it easier than ever to enable interactive features in any video. A full transcript of the interview is available for a... Read more
1 month 1 day ago
ITVT is pleased to present a free audio recording of the TVOT SF 2019 session, "Addressable TV Leaders Roundtable." While we are making the recording available free of charge, you can also purchase a transcript of the session, for a nominal fee. https://gumroad.com/l/DZVLMB The session was described in the show brochure as follows: "According to the Video Advertising Bureau, spending on addressable TV advertising will rise to $3.3 billion next... Read more
1 month 2 weeks ago
Randa Minkarah is Co-Founder and COO of Transform, Inc., a company that offers a machine-learning and artificial intelligence (ML/AI) platform for video, which it bills as answering the fundamental questions of why audiences connect, react and engage. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Minkarah discusses the origins of Transform, how the company leverages ML/AI to provide studios, networks and local... Read more
2 months 3 weeks ago
  In this discussion with Hub Research’s Jon Geigengack, we discuss what people’s TV bundles look like today. We also dig into what makes people happy about their bundle, what makes them sad, and what it tells us about Disney+ prospects when it releases in November. Chapter 1: About TVOT San Francisco (0:30) There will be some great fireside chats and panels at this year’s TV of Tomorrow Show in San Francisco on June 12th and 13th. For example... Read more
3 months 4 days ago
Steve Shannon is CEO of Tetra TV, a connected-TV advertising network that he launched last month with fellow former Roku executive, Jim Lombard. The company bills itself as pooling ad inventory from over 100 top streaming video channels, in order to deliver DAI-enabled targeted campaigns across a range of streaming platforms, including Apple TV, Chromecast, Amazon Fire TV, Roku, Sony PlayStation and Microsoft Xbox, as well as smart TVs from... Read more
4 months 1 day ago
ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "A Data Star Is Born..." The session was described in the show brochure as follows: "While the European General Data Protection Regulations (GDPR) have forced many of us to take a hard look into how we use data, in more cases than not, the fundamentals are the same in a post-GDPR world. People are using data in the right way that is not only providing the consumer with a... Read more
4 months 1 week ago
Lindsay Stewart is co-founder and CEO of Stringr, a company which operates a video marketplace that allows media organizations to source custom footage from a network of around 75,000 amateur and professional videographers around the US. Earlier this month, the company launched livestreaming capability. In this recorded interview with ITVT editor-in-chief, Tracy Swedlow, Stewart explains how and why she started Stringr; how the company manages... Read more
4 months 2 weeks ago
Jason George is CEO of interactive TV/audience participation company, Telescope. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he talks about Telescope's work enabling audience participation for "American Idol" for the past 17 years; other "engagement" experiences the company has developed for a range of broadcasters and brands; the significance of the recent "re-emergence" of interactive TV (as evidenced by Netflix's "... Read more
5 months 12 hours ago
ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "ATSC 3.0 Gains Momentum." The session was described in the show brochure as follows: "This session will bring together representatives of the station groups, industry organizations, government bodies and technology providers that are driving the development and implementation of ATSC 3.0, in order to provide an update on the status of the transition to the new standard... Read more
5 months 6 days ago
ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "The Attribution Effect: How Advanced ROAS Analysis Will Change More than Just Media Buying." The session was described in the show brochure as follows: "Attribution, though still in many respects in an early stage of evolution, is transforming how advertising is bought and measured, as well as valued. But as the ability to more accurately understand the impact of spend... Read more
5 months 2 weeks ago
ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "Envisioning the Evolution of the TV UX." The session was described in the show brochure as follows:  "This session will identify the new developments--in technology, UI/UX design, our viewing habits and even the way we live--that will have the greatest impact on television's user experience, and will attempt to envision the exact nature of this impact. It will also... Read more
5 months 3 weeks ago
New data shows antenna TV use is on the rise, particularly among people already watching Internet TV. ATSC 3.0 promises to bring broadcast TV into the Internet family. When will it arrive? Tim Hanlon, CEO of the Vertere Group, joins us this week as we look at the present and future of TV broadcasting in America. Chapter 1: Britbox arrives in the UK (1:30) Britbox, a collaboration between the BBC and ITV in the UK, has been very successful... Read more
5 months 4 weeks ago
ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "Machine Learning and Artificial Intelligence for the OTT Universe." The session was described in the show brochure as follows: "Machine learning (ML) and artificial intelligence (AI) have progressed in the past year to become a leading feature of virtually every major equipment vendor in the professional video industry, from capture to post-production to stream analysis... Read more
6 months 2 days ago
Field Garthwaite, CEO of IRIS.TV discuss how the company leverages data and AI to help companies optimize the performance of their video assets. Chapter 1: About iris.tv (1:30) Field Garthwaite, CEO of iris.tv, talks about how his company is a video personalization and programming platform. It is like a brain sitting atop a client’s infrastructure that closes the loop between video performance and provider optimization. Chapter 2: How AI can... Read more
6 months 6 days ago
Jana Henthorn is CEO of The Cable Center, an organization which describes its mission as "tell[ing] the story of the cable industry, highlighting for the global community the significant contribution made to technology, society and culture." In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, Henthorn discusses this mission and how it will evolve going forward; describes the work of The Cable Center's "Intrapreneurship Academy"... Read more
6 months 1 week ago
ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "Scaling Advanced Television" The session was described in the show brochure as follows: "While Advanced Television--both addressable and audience-buying--is being leveraged far more now than ever before, it will need to scale considerably before it accounts for the majority of national TV advertising. This session will feature a frank discussion between multiple parts... Read more
7 months 2 days ago
ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "Networks Embracing Digital Innovation." The session was described in the show brochure as follows: "This session will explore the ways in which networks are embracing distribution of their programming on digital platforms, as well as using those platforms to supplement, enhance and market that programming. Panelists will address such questions as: Which digital... Read more
7 months 1 week ago
Netflix’ first interactive show Black Mirror: Bandersnatch has made quite a splash. It has already attracted a lawsuit. How did the story work, what was the experience like, and can the approach be used elsewhere? In this episode of "T Time," Tracy Swedlow (Radio ITVT) and Colin Dixon (nScreenMedia) discuss Black Mirror: Bandersnatch with interactive TV expert Nick DeMartino. Chapter 1: About Bandersnatch (1:45) Chapter 2: Some completely new... Read more

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