Radio [itvt]: AT&T AdWorks President, Mike Welch, on comScore Partnership

Interview: AT&T AdWorks President, Mike Welch, on the Company's New Deals to Measure the Impact of Commercials on Purchasing Behavior

AT&T AdWorks recently announced a partnership with comScore that will allow it to measure the effectiveness of its ad campaigns by anonymously linking data on subscribers' exposure to commercials on AT&T U-verse to online and in-store purchase behavior. The company also recently announced a deal with IHS Automotive that will allow it to measure the impact of AT&T U-verse advertising on auto purchases.

In this recorded interview with [itvt] editor-in-chief, Tracy Swedlow, Mike Welch, president of AT&T AdWorks, explains the new partnerships and their significance.