Radio [itvt]: Balancing Traditional National TV Advertizing with Advanced TV Adv

(Note: We have just announced that TVOT SF 2016 will take place June 7th-8th--purchase your Super-Early-Bird tickets here:

[itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "Balancing Traditional National TV Advertising with Advanced TV Advertising." The session was described in the show brochure as follows:


Television has long been about mass reach, and it continues to be more about scale than are many other media. But discovering and delivering on that audience in new ways has started. This session will see those in the middle of it sharing their experiences, as they balance 1) delivering on media plans containing traditional large-scale TV with 2) implementing advanced advertising methods. Panelists include:

Jonathan Bokor, SVP/Director of Advanced Media, Starcom MediaVestJason Brown, VP of National Advertising Sales, AT&T AdWorksCathy Hetzel, Corporate President, RentrakBruce Kasrel, Product Marketing Director, RoviRick Mandler, VP of Strategy and Digital Media Sales, ABC Television Network SalesChris Pizzurro, Head of Business Development, Sales and Marketing, Canoe (Moderator)Seth Walters, Senior Partner, Interactive and Connected TV, Modi Media

Coming Up Soon...!

The TV of Tomorrow Show

San Francisco  - June 7-8, 2016

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nScreenMedia, Digitalsmiths, Accedo, Canoe

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