Radio ITVT: On Interactivity - Interview: Jason George, CEO of Telescope

Jason George is CEO of interactive TV/audience participation company, Telescope. In this recorded interview with ITVT Editor-in-ChiefTracy Swedlow, he talks about Telescope's work enabling audience participation for "American Idol" for the past 17 years; other "engagement" experiences the company has developed for a range of broadcasters and brands; the significance of the recent "re-emergence" of interactive TV (as evidenced by Netflix's "Black Mirror Bandersnatch" and other projects); interactive advertising vs. interactive programming; his mandate at Telescope; and more.

 

 

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