Radio ITVT: Interview - Klarn DePalma, President of Meredith’s MNI Targeted Media

Klarn DePalma leads MNI Targeted Media, the targeted digital and print advertising business that became part of station group, Meredith Local Media, following the acquisition of Time, Inc. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, DePalma explains how MNI Targeted Media operates within its parent company, outlines how the business sources, analyzes and applies the data that powers its targeted advertising, discusses how the 2020 election will impact MNI Targeted Media and the local-TV advertising business in general, and more.

Note: Klarn DePalma will be speaking at TVOT NYC (December 4th in Manhattan) on the panel, “Advanced TV in Local Markets: Cross-Platform Status and Trends.” Purchase your tickets here (tickets are currently priced at $1,075, but will be priced at $1,275 at the door):