Radio ITVT: Interview: Sean Muller, Founder and CEO of

Sean Muller is Founder and CEO of, a Seattle-based provider of real-time attention and conversion analytics for TV advertising. In this recorded interview with ITVT Editor-in-Chief, Tracy Swedlow, he provides an overview of recent developments at include a 7.5-year deal with Vizio's data business, Inscape, that significantly broadens its rights to use the latter's data. He also casts light on the current state of the advanced-TV advertising and measurement ecosystem and on the role that plays in it.

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