Radio [itvt]: TVOTSF2016 Session -"Reinventing Programming for a New Generation"

[itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "Reinventing Programming for a New Generation." The session was described in the show brochure as follows:

"This session will explore the new forms of storytelling and the new programming formats that are emerging on mobile and social-video platforms (such as YouTube, Periscope, YouNow, Snapchat, Instagram, Vine, and beyond), and what they tell us about the evolving viewing behavior of the Millennials and Gen-Zers who make up the bulk of their audiences. In addition, it will investigate how these new programming formats are reinventing the relationship between talent and audience; examine the ways in which they are being marketed, distributed and monetized; assess their potential to impact the creative side of the TV business in general; and debate what established media companies and operators need to learn from them in order to reach and retain the TV and video audiences of tomorrow." Panelists included:
Michael Gaston, CEO, cut.comNate Houghteling, Co-Founder/Executive Producer, Portal ASarah Malkin, VP of Programming, New Form DigitalRonald C. Pruett, Jr., CEO, Roker Media/Co-Founder, Roker Labs (Moderator)Isaac Showman, Managing Director, Reuters TV 
For more info on our next show, December 8th in New York City, stay tuned to and subscribe to our email newsletter or at