Steve Shannon, EVP and GM of product development at Gemstar-TV Guide

Steve Shannon, EVP and GM of product development at Gemstar-TV Guide joins itvt.com editor, Tracy Swedlow, to discuss his work with EPGs (Electronic Programming Guides), MyTVGuide.com, interactive advertising, and more. He will also talk about the competitive landscape of the DVR as he co-founded ReplayTV, the company that challenged the major studios with functionality that allowed users to skip over commercials and send recorded TV programs to another ReplayTV device.